Jeff Zabin, G Brebach – Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Jeff Zabin, G Brebach – Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
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Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value…
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Description
Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
By: Foreword by is written by Jeff Zabin, Gresh Brebach, and Philip Kotler.
There is a publisher. The 1 edition of WILEY was published in 2004.
There are pages. A total of 272.
The format is: There is a book in the PDF format.
About the Author
His name is GRESH BREBACH. He is the President of the Brebach Group. He was a Managing Partner of the company.
Table of contents
Philip Kotler is the author of the Foreword.
There is an introduction.
1. The rise of precision marketing.
2. The marketing cycle is very precise.
3. Exploiting the data.
4. The Age of Gaia was a time of precision marketing.
5. Fifteen minutes of privacy?
6. The future of marketing.
Notes.
Index.
About the authors.
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Description
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing . Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report , they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.
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