Kevin Lund is the author of Conversation Marketing: How to be relevant and engage your customer by speaking human.

Every day we see thousands of marketing messages. In a crowded marketplace, brands are trying to find new ways to reach consumers. It is important to stand apart from the competition. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Conversation Marketing can help connect your brands to your consumers’ hearts. Some slogans and ads can still work, but consumers want more. They want a reason to connect with a brand before they act. They want to talk. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Conversation Marketing gives you and your company powerful tools and strategies. You can earn your audience’s attention by providing value at every touch point. How to tell a good story. Give your customers agency in the conversation and accept that they are in charge. How to listen and not sell. You can change your results by changing your strategy and tone. The rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

Conversation marketing is about engaging your customer by speaking. The book is made up of videos, PDF’s, and a template.