Knowledge.ly – Media Buying Academy
Knowledge.ly – Media Buying Academy
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Media buying is one of the oldest, most profitable forms of online advertising; it’s also the least understood, which is why there are so many myths surrounding it.
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Description
Media Buying Academy
What is the Media Buying Academy (MBA) ?
Even if you win the battle, what will happen to your bottom line the next time they give out free coupons, invite everyone to start bidding and raise prices?
It takes too long. You are at the mercy of the search engine update. Don’t play by the rules. .
What if you could have? Is there more control and transparency to scale profits?
One of the oldest and most profitable forms of online advertising, media buying is also the least understood, which is why there are so many myths surrounding it.
Few internet marketers have found a profitable path to media buying. Until now, those who do have kept it a secret. They left internet marketing to join the tech world and are now sharing their strategies.
YOU WILL LEARN
- Spying on your competitors
- Creating a laser targeted demographic profile
- Locating highly relevant traffic sources
- Systemic evaluation of traffic sources
- Running controlled network test buys and then scaling
- Negotiating media buys for the lowest price and best terms
- Creating banners with high CTR
- Creating Landing Pages that Convert
- Driving traffic to Landing Pages
- Retargeting your visitors to raise your conversions
- Tracking and Analytics of Ads and Landing Pages
- Optimizing and repeating to scale-out your profits.
- Tips/Tricks/ and Resources for you Campaign
Course Lessons:
The first module is about planning.
- Lesson 1: What you will learn in this course (8.54)
- Lesson 2: Media Buying 101 (2.14)
- Lesson 3: How to Find your Customer Demographic (6.14)
- Lesson 4: Resources for Demographic Research: (6.57)
- Lesson 5: Case Study of Media Buy Planning (5.07)
- Lesson 6: Step-by-Step of Actual Campaign (20.04)
- Lesson 7: Case Study of Strategic Planning (5.11)
- Bonus Lesson: Additional Research Extension Tool (2.13)
- Action Document: Chart for Recording Competitive Ad Demographics
- Materials: Course Slide, Media Buying Term Glossary, Links, Contact Details, Discount Codes
The second module is about media buying.
- Lesson 1: Breakdown and Benefits of Networks Buys (4.22)
- Lesson 2: Adbuyer for Controlled Buys (6.13)
- Lesson3: Media Buying via Demand Side Platforms (DSP) (2.56)
- Section 1: Test Buys with Real Time Bidding (RTB) (8.18) (Targeting With Demand Side Platforms (DSPs), Advantages to Advertisers, Challenges to Advertisers)
- Sections 2: Campaign Optimization (3.43)
- Section 3: Ideas and Opportunities (2.23)
- Section 4: SiteScout Benefits (6.20)
- Section 5: CPC Google Testing (1.21)
- Lesson4: How to measure CTR (2.10)
- Lesson5: Competitive Analysis with WhatRunsWhere.com (3.41)
- Bonus Lesson: WhatRunsWhere Tip (1.39)
- Materials: Course Slides
Modle media buying is a direct buy method.
- Lesson 1: Breakdown and Benefits of Direct Media Buys (3.34)
- Lesson 2: Types of Sites We Want (3.33)
- Lesson 3: Locating the Sites:
- Section 1: Social Bookmarking to Locate Targeted Traffic Sources.(4.54)
- Section 2: Google to Locate Sources (8.58)
- Section 3: Quantcast to Build your list: (6.02)
- Section 4: Google AdPlanner for List Building (4.37)
- Section 5: Sources for Inspiration (3.39)
Lesson 4: Google AdPlanner for Evaluation (4.37) - Lesson 5: Competitive Analysis with Mixrank (5.44)
- Lesson 6: Filter Your list (3.57)
- Lesson 7: Highest Converting Ad Real Estate (5.01)
- Bonus Lesson: Practice Drill (8.31)
- Action Document: Site Evaluation Checklist Placement Recording
- Materials: Course Slides, Competitive Intelligence Explained
Tracking and analysis of things.
- Lesson 1: Setting up the Adserver with SiteScout
- Lesson 2: Setting up the Asdserver with Adshuffle
- Lesson 3: Using URL builder for Source Attribution
- Lesson 4: Using Google Analytics for Conversion Tracking
- Lesson 5: Setting up Tracking with Tracking202
- Section 1: Traffic Sources
- Section 2: Categories
- Section 3: Campaigns
- Section 4: Simple Landing Pages
- Section 4.1: Advanced Landing Pages
- Section 5: Getting Simple Landing Page Codes For PHP Redirect
- Section 6: Getting Simple Landing Page Codes For javascript Redirect**Not Available***
- Section 7: Getting Advanced Landing Page Codes
- Section 8: Get Tracking Links For Direct Linking and Simple Landing Pages
- Section 9: Get Tracking Links For Advanced Landing Pages
- Section 10: Get Pixels/Postback Urls/Server-To-Server Pixels
- Section 11: Overview and Analysis Screens
- Section 12: Viewing Clicks With Visitor and Spy View
- Section: 13: Updating Subids (For conversions and reversals) and CPC Data
The third module is Banner Design and Buy Negotiation.
- Lesson1: 6 Principles for Successful Banner Design (15.54)
- Lesson 2: Resources for getting Ads Created (12.41)
- Lesson 3: How to Host Ads and Why (3.53)
- Lesson 4: Strategies for Banner Creation (7.30)
- Bonuse 1: How to Use Site Appearance for Banner Creation (7.30)
- Action Document: Template for Writing Ad Copy
Lesson 5: Direct Placement Negotiation - Section 1: First Contact (2.37)
- Section 2: Quick Tips for Contacting Publishers (1.55)
- Section 3: Making sense of the pricing (2.36)
- Section 4: How to calculate your prices: (4.26)
- Bonus Lesson 2: Insertion Order Checklist (1.44)
- Action Document: First contact swipe, IO Checklist, CPM Calculator
- Materials: Course Slides
The landing page is the fourth module.
- Lesson 1: 8 Successful Principles of a Landing Page (4.39)
- Lesson 2: Landing Page Deconstructed (8.10)
- Lesson 3: Landing Page Case Study (7.41)
- Bonus Lesson: Standard Visitor Movement (1.05)
- Action Document: 20 point checklist for Effective Landing Pages
- Materials: Course Slides
Retargeting in your media buys is a bonus mod.
- Lesson 1: What is Retargeting (3.19)
- Lesson 2: 4 Things You Can Do With Audience Data (3.41)
- Lesson 3: 5 Places to Put Your Audience Pixels (3.10)
- Lesson 4: 2 Common Mistakes with Retargeting Campaigns (2.25)
- Lesson 5: 4 Ideas for Quickly Building Targeted Audiences (3.43)
- Lesson 6: 3 Reasons to Collect Audience Data Everywhere You Can (2.01)
- Materials: Course Slides
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How To Profit With Media Buys
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