Luan Wise – Social Media Marketing ROI
Luan Wise – Social Media Marketing ROI
Digital Download: You will receive a download link via your order email
Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization.
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Description
Social Media Marketing ROI
By: Luan Wise.
This is the length of the story. 33m.
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Description:
One of the toughest challenges for marketers is proving social media return on investment. You can use this course to demonstrate how social media creates value for your organization. Instructor Luan Wise covers how to use social media to define and track metrics, how to use social media to produce actionable insights, and how to drive continuous improvement for your business.
Topics include:
- Linking business strategy and social media
- Looking at the challenges of calculating ROI
- Determining the cost of social media
- Defining ROI
- Calculating social media marketing ROI
- Determining the financial and nonfinancial benefits of social media
About the Instructor:
Luan Wise has 15 years of experience in B2B marketing.
A diverse skill set has been cultivated by Luan Wise. She is familiar with both traditional and digital marketing. Luan helps her clients make their marketing activity more effective by ensuring that their key messages hit the right people at the right time.
Luan has worked in a variety of sectors, including office supplies, postal services, telecommunications, recruitment, facilities management, and higher education. She has worked for household names such as Royal Mail and the University of Cambridge, as well as the kinds of companies that are big in their field but unknown to the wider world. The author is Luan. Relax! It’s Only Social Media is a no-nonsense guide to social networking. .
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