Malcolm McDonald & Ian Dunbar – Market Segmentation: How to do it, how to profit from it
Malcolm McDonald & Ian Dunbar – Market Segmentation: How to do it, how to profit from it
Digital Download: You will receive a download link via your order email after successful payment.
McDonald and Dunbar are the leading author team in this area. Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business…
Original price was: $47.00.$19.00Current price is: $19.00.
60% Off
Secure Payments
Pay with the worlds payment methods.
Discount Available
Covers payment and purchase gifts.
100% Money-Back Guarantee
Need Help?
(484) 414-5835
Share Our Wines With Your Friends & Family
Description
Market Segmentation
The leading authors in this area are McDonald and Dunbar.
As a result of the new possibilities of e-marketing and e-business, there is much that is new in the marketing syllabus.
Key elements of the book are highlighted in the diagrams and market maps.
This is a very important book. The updated version of the Butterworth-Heinemann edition was published by MacMillian.
Key Features
The treatment of a key marketing technique is well illustrated. The practical, step-by-step approach is designed for students and executives. The leading author team is in the field.
Readership
Marketing students and professionals.
Table of Contents
It was a Foreword. Preface and acknowledgements. An important note from the authors. The state of marketing. There is a central role in profitable growth. It’s important to avoid the big mistakes when preparing for segment. Determining the scope of a project. Understanding how a market works. A sample of different decision-makers. There is accounting for the behavior of decision-makers. There are 8 forming market segments. The attractiveness of market segments is determined. The portfolio matrix and company competitiveness are assessed. Realizing the full potential of market mapping. Predicting market transformation The objectives and strategies for identified segments are set. There are 14 issues in the market. A case study on how to improve performance.
About the Authors
Malcolm McDonald
MA(Oxon), PhD, D.Litt. FCIMA was the Professor of Marketing and the deputy director of the Cranfield School of Management. Malcolm has degrees in English Language and Literature, Business Studies, and a PhD from Cranfield University. He has a degree from a university. Malcolm was the Marketing Director of Canada Dry for many years.
There are affiliations and expertise.
Professor of Marketing and deputy director of Cranfield School of Management until recently.
Ian Dunbar
An expert in segmenting markets for a wide range of business sectors. Ian has worked with many companies around the world since he and Malcolm McDonald founded the Market Segmentation Company. He is a graduate of the Cranfield University School of Management in the UK and has held senior marketing positions in companies from both the service and manufacturing sectors.
There are affiliations and expertise.
Has worked with many companies around the world. He is a graduate of the Cranfield University School of Management in the UK.
Get Download Malcolm McDonald & Ian Dunbar – Market Segmentation: How to do it, how to profit from it at nextskillup.com today!
Delivery Method
How to do it, how to profit from it
By Malcolm McDonald & Ian Dunbar
Format: Ebook (PDF)
Publisher: Butterworth-Heinemann 2004
Language: English
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from nextskillup.com .
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).
Thank You For Shopping With Us!
OUR BEST COLLECTION OF COURSES AND BOOKS
Reviews
There are no reviews yet.