Maria Andros – Video Conversion Formula

One of the most successful video marketers gave up her secret strategies.

Who doesn’t want to cash in on the power of online video to quickly increase profits, get more traffic, and new customers to your website?

How to create, shoot, and publish your own high-converting video content: Highly Targeted Traffic, Explode Your List with Subscribers, and Convert Your Viewers into Followers, Fans, and Loyal Lifetime Customers…

Hello Maria, welcome!

If my Video Conversion Formula training and mentoring program is right for you, today is the day.

I don’t need to curse you on the power of using video to market your business online. I believe that you already know where the future of internet marketing is going, and that you should use this opportunity to create results for your businesses.

I won’t insult your intelligence with a lot of hype or try to convince you with your emotions. That is not my style.

We are going to cover two things on this web page. I will show you what the Video Conversion Formula Training and Coaching Program is and what you will gain access to as an elite member. I will tell you who VCF is for, and who it is not for, so everything is transparent and all out in the open.

Why do I think the VCF is different? The formula is to quickly develop yourself into a high value, premium price brand in your niche using the persuasive power of video.

I will show you how to start building your email list with video and how to attract more traffic that converts into new customers. They are more than just customers, they are followers, fans and friends.

Before I explain what I mean by that…

You need to know something about me first. I used to be embarrassed that I had so much success with video. It is weird, right? All of the leaders in the field have been at this for a long time. I did not feel like I had paid my dues. You know what I learned? There are no dues to pay.

There is a reason I can teach you video marketing.

3 and a half years ago, I was working 9 to 5 as a make-up artist in Canada and earning $50,000 a year. I hated having to trade my time for money and not add value to anyone’s life.

I quit my job, packed up my life and moved to sunny Los Angeles, California, after following the Formula for a year and a half.

Over 70% of internet marketers have been in the business for 3 years and earn less than $1,000 a month. I first realized that my Formula was a huge shortcut.

I used the Formula to create my first product launch. I sold out the seats of the course in less than an hour. In less than four months, almost half a million dollars have been sold. The Video Conversion Formula has a lot of conversion power.

I couldn’t sit on the sidelines and watch so many people with real gifts and talent struggle with video because of that. I decided it was time to come back and teach the next generation of clients my rapid video success secrets after a little over a year.

The more you practice making videos the better and stronger you become. You can get better when you follow a proven formula. People will see you get better and better when you share those videos with them. They are proof of what you know.

I will show you things that no one has ever shown you before about video. The first thing you need to have confidence in is my proven track record of success with video and to understand the importance of being mentored by someone who has already walked the path and who is now coming back to teach exactly how they did it.

You don’t need a movie star good looks or a radio perfect speaking voice to be successful with video.

I received over 1000 comments on the free videos I released a couple of weeks ago. I have seen some of the negative things people are saying, even though 99% of them were positive.

Some people fear that you need a Hollywood face and body to succeed in video. They think you have to speak like a news anchor.

The internet is not the same as a Hollywood film or a popular television show. People want to connect with other people. The Formula shows how to be authentic and confident on camera to show people how much value you can offer.

They know that you can empathise with their problems and that you offer real solutions because you are not a perfect-looking model in an expensive wardrobe. You are the same as they are. It doesn’t matter what you look like or how old you are.

The formula works. It worked for me, and it is working for the clients I have taught it to. We don’t have any models as far as I know. As your teacher, I can deliver everything you need to put it to work in your business, and we have all ages, sizes, sexes and levels of expertise.

Video is like having your own show, you can do it your way. I spoke from my heart when I spoke in my training series, I did the opposite of what they said in their videos. Guess what? I had people wanting to join my program before they knew what it was. Your success with video is not determined by your appearance. Oprah was the richest woman on the planet and had all the odds against her. She became a success because she had the Guts to go out and do it. Your success with video is about speaking from your heart, knowing you have something to say and that what you say makes a difference.

What is the video conversion formula?

The first module is called Customer Channel.

We are going to start the video conversion formula at the top of your priority list. The customer. The person decides if we succeed or fail. My approach is different than what you have seen before.

Many internet marketing courses will say that the customer is key, but they will begin with traffic, list-building, content-creation, and we will cover them.

The Video Conversion Formula is about rapid development of your video conversion skills, and that means doing things in the right order. The customer comes first in the formula.

conversion is about giving people what they want. Most marketers say that content is king. I will reveal all my secrets for targeting your content to your perfect matched prospects in this module.

You can quickly find your ideal customers and create a powerful connection with them. These people are the best kind of people to build your list with because they will buy what you promote and endorse over and over again.

In the Customer Channel, we identify them, attract them, and get them excited to watch what we create for them. Here is a taste of what is inside.

• Evaluating Your Niche – This is where we take the whole mass of people out on the web and start drilling down until we have a perfectly defined narrow niche so you can deliver a message directly to your most profitable prospect…
  •Video Marketing “Psychology 101” – This is where we use science and subtlety get inside the mind and worldview of your target prospect and learn what makes him or her tick and move them to take action…
  •Creating Your Customer Archetype – Here we’re going to profile your prospect so we know exactly who is most likely to convert. We’re talking demographics and details, so when you talk on your videos you know exactly who you’re talking to….
  •Uncovering Your Customer’s Trigger Points – If we want your viewers to pull the trigger on your offers, you need these key factors that push their buttons and compel them to act – click here, subscribe now, add to cart. Your wish is their command.
  •Speaking Your Customers’ Language – Success hinges on understanding the right words to woo your prospects with. I don’t just mean slang – this is about the language of wants, fears and desires and you’ll learn how to capture them right on screen…
  •Video Squeeze Page scripts Part 1 and 2– The squeeze is all about the tease! And when you deliver on your squeeze page promise, and exceed expectations, they know you give more than you take. You prove their money will be well spent when they buy from you in time!
  •Attracting Your “Video Tribe” –We’re going to find the “tribal markers” your audience uses and form your own video tribe inside your niche. When they see your other customers are just like them, they will want to join you and trust you as the leader of your tribe…

The second module is called Video Production Channel.

We focus on refining the quality we put into our videos through production and editing in this module. We can do both before and after you film your videos.

You can find out how to pick the right equipment and software in this channel. We will cover all the basics, but we will go far beyond that.

Imagine how good your videos will be if you can create your own look, while they have to spend tens of thousands on a videographer to get the same result.

You will have all the tools you need to make your videos look good, even at the basic level. They are easy to create and fun to watch, so I will show you how to make them.

• Video Cameras & Equipment 101 – If you pick your gear without advice it’s easy to spend WAY too much or get WAY too few features… Find out the “must haves” and the “don’t needs” for video marketing productions, so you don’t waste money or time.
  •Setting Up Your Video Studio – This is where my experience is a massive benefit to you – I’ve played with so many setups and taken over whole rooms of my house to create a place to shoot that had all I need. Save the hassle and let me show you mine.
  •Video Indoor Lighting Solutions – Video is showing and not telling. But if you shoot indoors without light, you can’t show them anything in the dark! Pro lighting is pricy, but I’ll show you how to scare off the shadows and shine a light on your indoor shoots.
  •Simple script Writing System – In this training video, you’ll learn my simple script writing system that will help train in the dojo to build up your belt level as you work up to becoming a Video Black Belt. You’ll learn formulas to create various styles of videos that speak to your target market and when used correctly can catapult your online business to the next level.
  •Teleprompter Shortcut Techniques – Think I memorize these lines in my videos? I’m flattered – but I use the same thing that politicians and newscasters use – a teleprompter! Learn to use one without looking. Like. You. Are. Reading. Off. A. Screen.
  •Easy Video Editing & Effects – Most video editors will come with fancy effects you can use to spice up your video. The problem is that without knowing the language of video, you can come off looking like an amateur. Learn to use effects to ADD, not subtract.
  •Screen Capture Video Editing – PowerPoint has its place, and here is where I show you the RIGHT way to do screen capture. Whether it’s a slide-show or a true full-motion on-screen tutorial, you’ll know what software is needed AND how to use it.
  •Ready for the Web Rendering – Video production geeks need hundreds of audio/video/resolution/outputs… even as the “video marketing queen” I don’t bother with 99% of them. I show you the simple settings that get the best results every time.

The third module is called Content Channel.

You can use this module to create your video squeeze page and begin to build your email list. We will show you how to make a high converting opt-in video for your website. Don’t worry, I’ve got you covered.

Connection is Queen, but Content is still King. Both are needed for powerful conversions. When you go through the Content Channel, you will be amazed at how easy it is to come up with compelling content.

Now that we know your ideal customer, we can make them feel comfortable and safe with you, so it will be easy for you to create compelling content. It’s natural for them to check out your offers without a second thought.

It is time to give them what they came for and reward their curiosity. Premium content. The secret of content isn’t just in the main ingredients.

The subtle seasonings and spices that you can add to the recipe can subconsciously make your videos more delicious than any of the competition.

You don’t want to give them hot dogs when they are expecting something. If they are ready for a 5 course meal, you don’t want to give them a small snack.

Since we have spent time in the customer channel, we are perfectly positioned to serve what they are most hungry for. These are the recipes I use to create killer converting content that will increase your profits.

• Filming Your Lifestyle Video – As we create our video series, we want to create a window that shows the prospect their own future of success and doing cool things – so show them the life they want…
  •MindMapping Your Video – A good video gives your prospect all the directions they need to follow you… but make sure they can actually follow your breadcrumbs from freeline to purchase; you need to map it out ahead of time…
  •Creating Your Freeline Content – Create powerful videos designed to be shared and spread virally, totally free for your prospects – but also designed to make them think “Wow, if this is what they give me for FREE, their premium stuff must be AMAZING!”
  •PowerPoint Video Magic – In this training video, I’m going to show you the best ways to create PowerPoint videos that keep your prospects engaged. You’ll learn simple yet effective effects that make a big difference in the overall quality of your content and presentation. Your customers will thank you for it.
  •Fast Video Interview Formula – Interviews are instantly engaging and entertaining content. And when you use this formula, not only do you get an automatically enjoyable video, but you get instant positioning as an expert with connections…
  •Video Testimonial framework – We can’t let your prospects love for your content be silent! Word of mouth is the most persuasive kind of marketing, so we mobilize your happiest viewers by capturing the praises they sing on video and helping them spread.
  •Creating Your Website Video – In this training video, we’ll create a structure for you to create your intro videos for your website. We’ll take your customers secret language and we’ll create a video based around tangible benefits and solutions. You have less than 10 seconds to make a good first impression, so why not give your prospects what they’re looking for.
  •Video Copywriting 101 – Passive videos don’t convert. The difference with scriptwriting for video marketing is that while you want to leave them satisfied, you ALSO want to leave them hungry for more because that’s how you create videos that cause ACTION…

The fourth module is called the character channel.

The Character Channel is where we are now. You need to figure out your customer identity, their needs, and their desires before you can work on the character you will portray on video. In this module, I will show you how to accentuate your character to reflect your audience’s values and preferences.

Knowing your ideal customer is only half of the equation when it comes to video. You will know how to create connection and cash flow in this module.

There is a balance between having your viewers feel like you understand them while at the same time viewing you as an expert.

You become the bridge that connects them to the content they need to solve their problems when you implement this strategy. It is vital that you master this so they see you as a trusted advisor and reliable source of information.

Every video you create and share is going to be used as branding for your business. The snowball effect is created by branding when you create your character. They become followers and fans when they watch you in one video after the other.

• Creating Your “Video Brand” – You want to turn your target prospects’ heads and get their full and undivided attention. The trick is to know what they’re looking at already and know how to make you stand out from that crowd…
  •Launching Your “Intro Video” – Every video you make is a branding opportunity. This little trick will give your videos a signature that lets people instantly know your videos when they see them. They get conditioned to think “I like this show!”
  •Creating Your Super Hero Story – there’s no more compelling story than the journey of the reluctant hero. They want to know that you’ve braved the odds and taken the risk for them, so you can come back and save their day with your super-expertise…
  •Designing Your “Video Series” – Speaking of shows, marketers know multiple messages CONVERT. That’s why we’ll create a content series and make a “channel” so whenever your viewers want more great stuff; they know they can tune in to you…
  •Building Rapid Rapport & Trust – As we interact more and more with people through our video work, we have a chance to share details we have in common and show them the qualities we have like trustworthiness, over-delivery and passion to help them…
  •Customizing Your YouTube Channel – Speaking of channels, you can utilize the most popular and powerful video sharing network on earth for free. But there’s no user manual for using YouTube to build your personal brand – until now…
  •Your Facebook Video Fan Page – But what if your viewers want to go beyond being a follower and they want to connect deeper. Heck yeah! We give them the opportunity to even become your FANS and FRIENDS on Facebook and to share your videos with their friends to get you in front of more people…
  •Choosing Your Theme Music – want to set the tone? We’re conditioned by movies and TV to have emotional response to the combination of video and music together, and you can use that same compelling magic yourself…

The module deals with traffic and list building.

When you don’t connect with people through your videos, what are you supposed to do with traffic? Remember? If you want to do this right, you have to follow the steps, but you cannot skip them. It is Wax on Wax Off.

When you trust the formula and follow it to the letter, you know who your prospect is and what they want.

They can’t subscribe to your list fast because they see exactly what they’ve been looking for when you get traffic.

The advantage you have over the million marketers who are scrambling for traffic to send to mediocre content is huge. The breath of fresh air they have been longing for is when you arrive on the scene with your visionary videos.

Imagine if your videos act as branding for you and your message, where you start the conversion process on your prospect from the very first video they watch. Wouldn’t you want people to find those videos and send them a lot of traffic?

This channel is about how to do that. Put your super converting videos together into a traffic and list building machine and you will be able to spread your brand all over the web.

• Video Keyword Research – Did you know that the people who are searching for video solutions to their problems use a different set of words than your average web surfer? It’s true, but when you speak their language, that view counter will go up and up and up.
  •Video SEO Formula – Just like with any piece of web content, video isn’t automatically optimized to get rankings and search traffic. You have to play with a few bits and pieces to get it right and I show you exactly how.
  •Optimizing Your YouTube Videos – the biggest video site in the universe WILL be a part of your traffic plan, and here is how to cater your content to get YouTube to work for YOU. Even though it’s a special effort, the results justify this extra effort.
  •Video Distribution & Traffic Technique – In this training video, we’ll look at how to distribute your videos all across the web, to get you more traffic and views. I’ll show you the sites and software that I use, and recommend to take one video, and publish it instantly to DOZENS of video sharing and social media sites, saving you HOURS worth of your time.
  •Video Backlink Building – None of your videos are “throwaway” content like some backlink getting text content is. Videos get links back to your money site, but each video will get links too! And since each video builds your brand, the more links the better.
  •Video Outsourcing – Even though video is highly personal and requires YOUR input to create and produce, a LOT of the traffic getting aspects CAN be outsourced safely. This lets you do spend your time doing what you do BEST – creating more video content.
  •Video Spit Testing – Once you’ve got a massive video network bringing in consistent traffic, you can begin to refine, tweak and improve each and every incoming channel for MAXIMUM conversion rates across the board.
  •Video Analytics & Conversion Software – In this training video, we’re moving into advanced video black belt territory. You’re going to discover secret strategies to refine, tweak, track and test all your videos. We’ll cover the latest software recommendations, to gather all your analytics needs for your video sales funnel from start to finish.

There is a question. There are 8 modules.