Marketing Seminars

The 90-minute seminars feature a 60-minute presentation and 30 minutes of Q&A. When it is convenient for you, each seminar is recorded and you can view it from your desktop.

Advertising

There are promotions for small business marketers. Words on the Web make the sale. The small business series shows how to advertise on a modest budget. The selling power of narrative is the subject of marketing through stories. Search marketing is important for online retailers. Integrated Media Planning in B-to-B Direct Marketing is a crash course. Hitchhiker’s Guide to the metaverse was written for marketers. Integrated media planning for direct marketing to consumers is a crash course. The baby boomer woman is marketing to the ultimate power consumer. Evaluate the marketing mix tradeoffs. There are advanced topics in paid search marketing. The basics of paid search marketing. Brand marketing can be used to connect your brand to other brands. How to market to women from 50 to 75 is the topic of Reach the Big Spenders. Today’s B2B market has breakthrough communications strategies. There is more to this users guide to the basics of direct response learning. There are successful paid search advertising campaigns.

Brand Management

Harnessing a Portfolio of Brands: The Harrah’s Story is a marketing seminar. Jack Trout gave a presentation on Worldwide positioning. It is possible to create profitable marketing partnerships with nonprofits. There are three ways to measure brand metrics. Make the sale with killer web content. The service should be delivered. The brand needs to be built. Evaluate the marketing mix tradeoffs. There are eleven big ideas. Brand marketing can be used to connect your brand to other brands. The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing. What works and why. Make the sale and build the brand with killer web content. Brand building involves profit from your company’s greatest asset.

Career Management

How LinkedIn can enhance your marketing career is the topic of connecting the dots. Building a stand-out marketing career is all about brand you. It’s The Secret Weapon for Career Success. You don’t need a cape to become a marketing champion. As Chief Customer Officer, marketing has a role. How to get to the top of the B-to-B marketing career ladder. The keys to success as a web manager are people, politics and content. The CFO vs. CMO debate is about how to win the budget battles. Put yourself in the driver’s seat.

Customer Behavior

You can use e-Metrics to improve your marketing strategy. There is a way to align B2B sales and marketing. There are opportunities for a ready-made marketing platform on Facebook. Mental images of customers can be used for better product planning. Customer Insight for Product, Website Design and More is the first persona. Hispanic marketing essentials. E-Commerce conversion rates can be boosted with persuasion scenarios. The baby boomer woman is talking about marketing to the ultimate power consumer. Website Usability: Rapid Research for Marketers. The Columbia Business School Professor has a framework to build your customer experience. How to market to women from 50 to 75 is the topic of Reach the Big Spenders. The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing.

Customer Relationship

How LinkedIn can enhance your marketing career is the topic of connecting the dots. There is a 15-step process to engage with your customers online. Go global on the web and avoid the pitfalls. There is a portfolio of brands. Case Studies with Heart is about telling a story that sells. There are opportunities for a ready-made marketing platform on Facebook. The Meatball Sundae can be avoided bySeth Godin. There is a way to develop a B2B lead Nurturing Program that works. There is a way to build a consistent line of customer referrals. How to make your landing pages hit is the topic of post-click marketing. There is a need for marketers to know about streaming video. Satisfying this young and lucrative market is one of the ten Cravings of Generation X and Y. Customer message management 2 is about confuser or Clarifier. Customer-Relevant messaging is created. B2B marketers need to know about social media. Emerging media has an impact on the customer experience. Hitchhiker’s Guide to the metaverse was written for marketers. Hispanic marketing essentials. E-Commerce conversion rates can be boosted with persuasion scenarios. There are eleven big ideas. Website Usability: Rapid Research for Marketers. How to build your customer experience framework in five steps. As Chief Customer Officer, marketing has a role. The Customer Loyalty Laboratory shows how companies build long-term relationships. Part of the marketing mix is Blogs. How to market to women from 50 to 75 is the topic of Reach the Big Spenders. Managing customers is a long term investment. The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing. What works and why? There are twelve laws of customer loyalty.

Email Marketing

Email personalization can help deepen relationships, generate additional sales, and more. There is a sneak peek at the Boston B2B Forum on Driving Sales. There are promotions for small business marketers. There is a sneak peek at the Chicago B2B Forum on Driving Sales. Email Deliverability is better if you reach your prospect’s inbox. Quality e-Newsletter Content can be developed without breaking the bank. Direct Marketing Tactic: Testing, Testing. Direct Marketing Techniques for B-to-B Lead Generation is a crash course. Get attention and build loyalty. Email is the power channel in direct marketing today. Integrated Media Planning in B-to-B Direct Marketing is a crash course. Direct Marketing Creative Savvy is the sixth crash course. The Wide World of Direct Marketing on the Web is the fifth crash course. Integrated media planning for direct marketing to consumers is a crash course. Direct Marketing Offer and Call-to-Action are topics in the third crash course. There is a crash course on how to build and manage a marketing database. The first seminar in a 10-Seminar series is a crash course in direct marketing. Email marketing success was examined for better and worse. Fred Reichheld talks about the ultimate question. Direct marketing communications are analyzed by 12 creative campaigns. Direct Marketing Strategies for B-to-B. Is email better than marketing? RSS is demystified. There is a users guide to the basics of direct response learning. B2B organizations have one-to-one email campaigns.

General Management

A measurable marketing plan is created. There is a 15-step process to engage with your customers online. There is a portfolio of brands. There is a way to make marketingpensable to sales. There is a way to align B2B sales and marketing. The Meatball Sundae can be avoided bySeth Godin. There is a way to develop a B2B lead Nurturing Program that works. Developing a rock-solid value proposition requires more customer mindshare. You need to know how to become a marketing consultant. The series is about budgeting for the marketing mix. There is a sneak peek at the Chicago B2B Forum on Driving Sales. Customer message management is about improving the sales-to-customer conversation. Customer-centered communications are different now. Small Businesses Fail and How to Avoid Being One of Them is a small business series. You don’t need a cape to become a marketing champion. The B2B sales and marketing gap is being bridged. Evaluate the marketing mix tradeoffs. How to build your customer experience framework in five steps. As Chief Customer Officer, marketing has a role. The keys to success as a web manager are people, politics and content. Managing customers is a long term investment. Today’s B2B market has breakthrough communications strategies. The CFO vs. CMO debate is about how to win the budget battles. A marketing plan for entrepreneurs and small businesses can be written from a blank page to a presentation. B2B marketing can be more profitable if you manage your sales and marketing funnel.

Graphic Design

B2B marketers need to know about social media. Get attention and build loyalty. Direct Marketing Creative Savvy is the sixth crash course. Beauty doesn’t matter in the best practices of web content. Make the sale with killer web content. The service should be delivered. The brand needs to be built. Direct Marketing Offer and Call-to-Action are topics in the third crash course. Email marketing success was examined for better and worse. Website Usability: Rapid Research for Marketers. Direct marketing communications are analyzed by 12 creative campaigns. What drives success is behind the wheel of web redesign.

Marketing Research

The numbers really mean something when it comes to segmenting the Hispanic market. Small Business Series is about market research. Website Usability: Rapid Research for Marketers. Conducting online research in the right way. The way to research marketing is guerilla. GOOGLE is your most powerful market research tool.

Metric & ROI

A measurable marketing plan is created. You can use e-Metrics to improve your marketing strategy. There is a way to make marketingpensable to sales. There are three ways to measure brand metrics. Direct Marketing Tactic: Testing, Testing. Evaluate the marketing mix tradeoffs. How marketers win friends and keep customers. There are 3 big secrets behind successful marketing dashboard. What is old, new, tried and true? Managing customers is a long term investment. The CFO vs. CMO debate is about how to win the budget battles. Marketing metrics are linked to financial consequences. There are best practices for web analytic in the real world.

Non-Profit

It is possible to create profitable marketing partnerships with nonprofits.

Pricing

The small business series shows how to set prices. Pricing strategy can be used to create competitive advantage in B2B markets. Managing customers is a long term investment. The CFO vs. CMO debate is about how to win the budget battles. A marketing plan for entrepreneurs and small businesses can be written from a blank page to a presentation.

Public Relations

PR is used to reach the minds of Diverse Consumers. Case Studies with Heart is about telling a story that sells. Building a great online press kit is a publicity power tool. There is a way to build a consistent line of customer referrals. There is a need for marketers to know about streaming video. Connected people and companies are winning big. Tell your story to the media. There are inside secrets for using blogs effectively in your marketing mix. Quality e-Newsletter Content can be developed without breaking the bank. B2B marketers need to know about social media. Emerging media has an impact on the customer experience. Get attention and build loyalty. Press releases can be used to reach buyers directly. There are secrets to building links for online, buzz and search engine marketing. Part of the marketing mix is Blogs.

Sales

There is a sneak peek at the Boston B2B Forum on Driving Sales. Case Studies with Heart is about telling a story that sells. White papers can be used to generate leads. There is a way to make marketingpensable to sales. There is a way to align B2B sales and marketing. There is a way to develop a B2B lead Nurturing Program that works. There are promotions for small business marketers. Developing a rock-solid value proposition requires more customer mindshare. There is a way to build a consistent line of customer referrals. There is a sneak peek at the Chicago B2B Forum on Driving Sales. The small business series shows how to set prices. B2B Prospects really want your sales team to arm them. Customer message management is about improving the sales-to-customer conversation. Presentations that make the sale are delivered. Direct Marketing Tactic: Testing, Testing. Direct Marketing Techniques for B-to-B Lead Generation is a crash course. E-Commerce conversion rates can be boosted with persuasion scenarios. The B2B sales and marketing gap is being bridged. There are ways to get bigger bang from your marketing buck. Today’s B2B market has breakthrough communications strategies. Lead generation, qualification, and tracking. B2B marketing can be more profitable if you manage your sales and marketing funnel.

Search Engine Marketing

Part art, part science are included in the advanced tactics in search. Words on the Web make the sale. Search Engine Optimization for large websites. Search marketing is important for online retailers. Getting the internet search engine to love your website. Again. There are advanced topics in paid search marketing. The basics of paid search marketing. There are secrets to building links for online, buzz and search engine marketing. Links help boost your ranking. Web content can be used to get on the first page of search results. There are successful paid search advertising campaigns. Search Engine Optimization can be used to maximize your natural search channel.

Segmentation

PR is used to reach the minds of Diverse Consumers. You can use e-Metrics to improve your marketing strategy. You should tighten up your marketing plan. Satisfying this young and lucrative market is one of the ten Cravings of Generation X and Y. Connected people and companies are winning big. The numbers really mean something when it comes to segmenting the Hispanic market. Mental images of customers can be used for better product planning. Customer Insight for Product, Website Design and More is the first persona. Hispanic marketing essentials. The baby boomer woman is marketing to the ultimate power consumer. Hispanic marketing has effective planning processes. How to market to women from 50 to 75 is the topic of Reach the Big Spenders.

Social Media

How LinkedIn can enhance your marketing career is the topic of connecting the dots. There is a sneak peek at the Boston B2B Forum on Driving Sales. There is a 15-step process to engage with your customers online. There are opportunities for a ready-made marketing platform on Facebook. The Meatball Sundae can be avoided bySeth Godin. There is a need for marketers to know about streaming video. Satisfying this young and lucrative market is one of the ten Cravings of Generation X and Y. Connected people and companies are winning big. There are inside secrets for using blogs effectively in your marketing mix. B2B marketers need to know about social media. Emerging media has an impact on the customer experience. Hitchhiker’s Guide to the metaverse was written for marketers. Building your brand is one of the truths of blog marketing. There are secrets to building links for online, buzz and search engine marketing. Part of the marketing mix is Blogs. Is email better than marketing? RSS is demystified. Every marketer needs to know this.

Strategy

A measurable marketing plan is created. How to market professional services. You can use e-Metrics to improve your marketing strategy. Go global on the web and avoid the pitfalls. The Meatball Sundae can be avoided bySeth Godin. Developing a rock-solid value proposition requires more customer mindshare. Jack Trout gave a presentation on Worldwide positioning. You need to know how to become a marketing consultant. The series is about budgeting for the marketing mix. You should tighten up your marketing plan. There is a small business series. Small Businesses Fail and How to Avoid Being One of Them is a small business series. The selling power of narrative is the subject of marketing through stories. Hispanic marketing essentials. Evaluate the marketing mix tradeoffs. There are eleven big ideas. How to build your customer experience framework in five steps. Hispanic marketing has effective planning processes. Uncommon strategies to beat your competition. Brand marketing can be used to connect your brand to other brands. How to market to women from 50 to 75 is the topic of Reach the Big Spenders. Managing customers is a long term investment. The CFO vs. CMO debate is about how to win the budget battles. A marketing plan for entrepreneurs and small businesses can be written from a blank page to a presentation. Brand building involves profit from your company’s greatest asset.

Web Sites

Part art, part science are included in the advanced tactics in search. There is a 15-step process to engage with your customers online. Go global on the web and avoid the pitfalls. White papers can be used to generate leads. There are opportunities for a ready-made marketing platform on Facebook. The Meatball Sundae can be avoided bySeth Godin. Words on the Web make the sale. Building a great online press kit is a publicity power tool. How to make your landing pages hit is the topic of post-click marketing. There is a need for marketers to know about streaming video. Search Engine Optimization for large websites. There are inside secrets for using blogs effectively in your marketing mix. B2B marketers need to know about social media. Emerging media has an impact on the customer experience. The Wide World of Direct Marketing on the Web is the fifth crash course. Hitchhiker’s Guide to the metaverse was written for marketers. Beauty doesn’t matter in the best practices of web content. Make the sale with killer web content. The service should be delivered. The brand needs to be built. E-Commerce conversion rates can be boosted with persuasion scenarios. Getting the internet search engine to love your website. Again. There are eleven big ideas. Building your brand is one of the truths of blog marketing. Website Usability: Rapid Research for Marketers. There are secrets to building links for online, buzz and search engine marketing. Part of the marketing mix is Blogs. It is possible to maximize value with killer web content. The keys to success as a web manager are people, politics and content. Is email better than marketing? RSS is demystified. What is old, new, tried and true? What drives success is behind the wheel of web redesign. B2B Web Power shows how to find, create and write fast. What works and why? Web content can be used to get on the first page of search results. Every marketer needs to know this. Make the sale and build the brand with killer web content. There are best practices for web analytic in the real world.

Word of Mouth

There are opportunities for a ready-made marketing platform on Facebook. Word-of-Mouth marketing can work for your company. Satisfying this young and lucrative market is one of the ten Cravings of Generation X and Y. Connected people and companies are winning big. Emerging media has an impact on the customer experience. Hitchhiker’s Guide to the metaverse was written for marketers. There are eleven big ideas. The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing.

Writing

Email personalization can help deepen relationships, generate additional sales, and more. PR is used to reach the minds of Diverse Consumers. Case Studies with Heart is about telling a story that sells. White papers can be used to generate leads. There are promotions for small business marketers. Words on the Web make the sale. Developing a rock-solid value proposition requires more customer mindshare. Building a great online press kit is a publicity power tool. How to make your landing pages hit is the topic of post-click marketing. There is a small business series. B2B Prospects really want your sales team to arm them. Customer message management 2 is about confuser or Clarifier. Customer-Relevant messaging is created. Customer-centered communications are different now. Presentations that make the sale are delivered. Quality e-Newsletter Content can be developed without breaking the bank. Get attention and build loyalty. Email is the power channel in direct marketing today. Direct Marketing Creative Savvy is the sixth crash course. Beauty doesn’t matter in the best practices of web content. Make the sale with killer web content. The service should be delivered. The brand needs to be built. Direct Marketing Offer and Call-to-Action are topics in the third crash course. Getting the internet search engine to love your website. Again. Email marketing success was examined for better and worse. Direct marketing communications are analyzed by 12 creative campaigns. Press releases can be used to reach buyers directly. It is possible to maximize value with killer web content. B2B Web Power shows how to find, create and write fast. B2B market has breakthrough communications strategies. Web content can be used to get on the first page of search results. Make the sale and build the brand with killer web content.

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