MarketingSherpa – 2012 Search Marketing Benchmark Report – PPC + SEO Edition Combo
MarketingSherpa – 2012 Search Marketing Benchmark Report – PPC + SEO Edition Combo
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Search marketing continues to evolve in both its organic and paid avenues due largely to growth of social media.
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Description
Search PPC SEO Includes
- 125 Charts and analytical commentary
- PPC success stories, monitoring and tracking metrics, inbound marketing leads, mobile and local search
- Special sections on: PPC tactics, strategies, analytics, LPO benchmark data and more
The second report is about the search engine edition.
- 161 Charts and analytical commentary
- Special sections on content, search marketing strategy, local and mobile search, and integration
- Search marketing success stories: Using social media boosts leads 30% and revenue 114%
Combo Special: Search Marketing SEO PPC Benchmarks
The growth of social media has led to the evolution of search marketing. Searchers now receive instant, real-time social media content. Results pages include not only blue links, but also video, images, news, press releases and customer reviews.
With. The 2012 Search Marketing Benchmark Report was published. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it It’s edition. And. The 2012 Search Marketing Benchmark Report was published. You have two resources that cover all things search marketing. The growing shift to inbound marketing is covered in the benchmark reports, as is the use of social, local and mobile search in paid search.
2012 Search Marketing Benchmark Report – SEO Edition Summary Table of Contents:
- Chapter 1: SEO Objectives and Challenges (pg.7-22)
- Chapter 2: SEO Tactics (pg.23-46)
- Chapter 3: Monitoring and Tracking Metrics (pg.47-74)
- Chapter 4: Planning and Tracking Budgets (pg.75-100)
- Chapter 5: Integrating Social Media and SEO (pg.100-118)
- Chapter 6: The Importance of Content in a Search Marketing Strategy (pg.119-132)
- Chapter 7: Capitalizing on Local Search (p.133-162)
- Chapter 8: Making Sense of Mobile Search (pg.163-176)
- Chapter 9: Search Marketing Success Stories (pg.177-182)
- Chapter 10: Agency Perspectives (pg.183-196)
- Appendix (pg.197-202)
2012 Search Marketing Benchmark Report – PPC Edition Summary Table of Contents:
- Chapter 1: PPC Objectives and Challenges(pg.9-26)
- Chapter 2: PPC Tactics (pg.27-48)
- Chapter 3: Monitoring and Tracking Metrics (pg.49-70)
- Chapter 4: Planning and Tracking Budgets (pg.71-100)
- Chapter 5: Inbound Marketing Leads (pg.101-106)
- Chapter 6: Using PPC in Local Search (pg.107-122)
- Chapter 7: When Paid Search Goes Mobile (pg.123-132)
- Chapter 8: Search Marketing Success Stories (pg.133-140)
- Chapter 9: Agency Perspectives (pg.141-152)
- Appendix 1: LPO Benchmark Report Charts (pg.153-170)
- Appendix 2: Benchmark Survey Demographics(pg.171-176)
- Appendix 3: Search Engine Marketing Glossary (pg.177)
You can get the combo of the 2012 Search Marketing Benchmark Report at nextskillup.com.
Delivery Method
MarketingSherpa – 2012 Search Marketing Benchmark Report – PPC SEO Edition Combo
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