Buyer’s Guide Email Service Providers

There is a table of contents.

In the November 2005 edition of the Buyer’s Guide, 85 services from 64 vendors are profiled and compared.

Vendors were selected and profiled for this guide. The qualification round is the first step. Step two is the Detailed Profile. Why isn’t a vendor in the buyer’s guide? How to get into the guide.

The second section deals with email outsourcing basics. In-House or outsourcing. Plans to switch for 2006 are shown in the chart. The cost of in-house email serving. Sending a free email is not the reason why costs go far beyond that. Pricing has not changed. There are six extra services beyond the basic broadcast. The backgrounder is behind the scenes at ESPs. There are three basic types of ESPs. There is a quick industry background. ESPs and clients have different email desires. The chart shows why customers leave. The biggest challenge for ESPs in 2006 is reputation management.

The ESP selection process is step-by-step. There are seven ESP shopping processes that don’t work. Before reviewing vendor materials, you should outline your needs. There is a quick email broadcast quiz. The second step is to create a shortlist. The third step is due diligence. The fourth step is contract negotiation and transition. The next step is the transition to your new vendor. There is a list of what you need to do after you switch broadcasters.

Section IV includes comparison charts and questionnaires. Compare and contrast chart is the service basics. Compare and contrast is a client type. It is possible to deliver a compare and contrast chart. Compare and contrast chart are advanced services. ESP index by client name The location index of North America. There is a Questionnaire for Pull-out Email Service Providers.

Section V has profiles of 64 vendors.

You can get MarketingSherpa – Buyer’s Guide Email Service Providers at nextskillup.com.