MarketingSherpa – Buyer’s Guide to Email Service Providers
MarketingSherpa – Buyer’s Guide to Email Service Providers
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Get easy-scan charts plus detailed profiles of 64 vendors offering 85 services. Save weeks of research, pick the right vendor for your needs quickly. Plus which email vendors are going to be able to get your mail through.
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Description
Buyer’s Guide to Email Service Providers
Detailed profiles of 64 vendors offer 85 services. Pick the right vendor quickly and save weeks of research. Which email vendors will be able to get your mail through.
There is a table of contents. There is a buyer’s guide to email service providers.
In the Buyer’s Guide published in November 2005, 85 services from 64 vendors are profiled.
Vendors were selected and profiled for this guide. The qualification round is the first step. Step two is the Detailed Profile. Why isn’t a vendor in the buyer’s guide? How to get into the guide.
The second section deals with email outsourcing basics. In-House or outsourcing. Plans to switch for 2006 are shown in the chart. The cost of in-house email serving. Sending a free email is not the reason why costs go far beyond that. Pricing has not changed. There are six extra services beyond the basic broadcast. The backgrounder is behind the scenes at ESPs. There are three basic types of ESPs. There is a quick industry background. ESPs and clients have different email desires. The chart shows why customers leave. The biggest challenge for ESPs in 2006 is reputation management.
The ESP selection process is step-by-step. There are seven ESP shopping processes that don’t work. Before reviewing vendor materials, you should outline your needs. There is a quick email broadcast quiz. The second step is to create a shortlist. The third step is due diligence. The fourth step is contract negotiation and transition. The next step is the transition to your new vendor. There is a list of what you need to do after you switch broadcasters.
Section IV includes comparison charts and questionnaires. Compare and contrast chart is the service basics. Compare and contrast is a client type. It is possible to deliver a compare and contrast chart. Compare and contrast chart are advanced services. ESP index by client name The location index of North America. There is a Questionnaire for Pull-out Email Service Providers.
Section V has profiles of 64 vendors.
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