Martin Waxman – Social Media Marketing Optimization
Martin Waxman – Social Media Marketing Optimization
Digital Download: You will receive a download link via your order email
Join Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. He explores exciting new features in favorite platforms, including Facebook, Instagram, LinkedIn, and Snapchat, that will give you more flexibility and greater reach…
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Description
Social Media Marketing Optimization
By: The man is Martin Waxman.
This is the length of the story. 46m 6s
It was released. Oct 2nd, savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay
Description:
It’s time to shake up your social media marketing mix. Get a new perspective on your content, scheduling, and strategy. If you want to maximize your strengths, you need to learn how to analyze what is working and what isn’t. Martin Waxman will show you how to get out of a social media rut. He explores new features in popular platforms that will give you more flexibility and reach. Find out how the latest changes affect your brand’s standing on your social media channels, and discover how to connect platforms for the biggest impact.
Topics include:
- Analyzing your strengths, weaknesses, opportunities, and threats (SWOT)
- Adapting your social media plan to capitalize on your strengths
- Reviewing new features in the major social networks
- Facebook side-by-side video
- Instagram stories and live video
- LinkedIn hashtags and mobile video
- YouTube membership and ads
- Snapchat audience match
- Buyable pins on Pinterest
- Optimizing paid, earned, shared, and owned media
Contents:
- Introduction
- 1. Starting with a SWOT
- 2. What’s New with the Major Platforms
- 3. Turning Strategy into Action
- Conclusion
Author:
Martin writes a monthly column about social and digital trends. Marketing. One of the hosts of the magazine. The inside of PR. There is a radio show. He is also a member of the Social Media Week Toronto advisory board.
The University of Toronto School of Continuing Studies has a certificate in digital strategy and communications management by Martin. He is a social media and PR professor at the college. He gives guest lectures on PR and digital communications.
Two books of fiction have been published by Martin. He is a standup comedy MC, film and TV writer, and a journalist.
You can connect with Martin on social media.
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