Nick Kolenda – Website Behaviour Course
Nick Kolenda – Website Behaviour Course
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Description
Nick Kolenda – Website Behaviour Course
Behavioral science can be applied to your website or mobile app.
Have you looked at your website? Something. You couldn’t figure it out.
What is wrong will be revealed by this course. How to fix it.
You will learn how to improve the persuasiveness of any website or mobile app.
Topics like…
- Which colors to use (and why it matters)
- Which layouts improve usability
- Which images boost conversions
- Which calls-to-action are more persuasive
If your website is generating enough revenue, just one tip from this course. There is a single line of code. The course could be paid for.
Contents
Case Study A is about my website.
- Tour of Old Website — 5:07
- My past website to see the starting point (and mistakes).
- Colors — 5:25 — Preview
- White? Dark? Colorful? Which colors? You need to consider a few principles.
- Logo — 3:45
- Importance of entry points. How to inject beauty and meaning into text logos.
- Menus — 5:58
- Why “accurate” labels can be detrimental. How to show many options without overwhelming people.
- Layout — 5:01
- Expectations on Arrival (EoA). Simple tricks to spark a positive emotional reaction.
- Home — 5:50
- Which headline? Which imagery? How to improve the aesthetics of your homepage.
- Footer — 5:05
- Importance of “top-down attention.”
- Button Text — 6:44
- How to use “inner speech” to determine the optimal text inside your button.
- Button Visuals — 4:43
- Buttons can be deceptively influential. Learn how to optimize them.
- Posts — 3:58
- How to nudge people to read your content. Clever trick with arrows and calls-to-action.
- About Page — 2:35
- Why simpler is often better.
- Assortments — 2:09
- Lists or grids? And why? How to make assortments look visually appealing.
- Recap — 1:58
- A summary of important takeaways.
Greatresumes fast is a case study B.
- Banner — 3:28
- Importance of end users in banner imagery.
- Headline — 5:39
- Subtle tricks to improve headlines (e.g., font pairings, blurs, color adjustments).
- Navigation Menu — 2:48
- Why the label location matters.
- Trust Symbols — 3:51
- How dark colors can craft the right perception.
- Home (Benefits) — 4:35
- How to spot awkward wording.
- Home (Copy) — 4:57
- How to optimize videos. Clever trick with parentheses in headlines.
- Home (Images) — 3:58
- How to design borders and shadows for beautiful imagery. Common mistakes with form labels.
- Sales Funnel (Stage 1) — 8:55
- How to nudge users toward an option.
- Sales Funnel (Stage 2) — 2:35
- How to personalize sales copy. Important traits for testimonials.
- Pricing Tables — 3:13
- How to design a pricing table.
- Pricing Design — 6:37
- How to eliminate redundancy in pricing tables. Best names for plans.
- Checkout — 6:40
- Common mistakes with images. How to properly cross-sell and upsell.
The case study is called 5DayDeal.
- Banner — 14:26
- Best approach for banners. Why red fonts are better for deadlines.
- Descriptions — 7:31
- Present-focused copy. Tips for social proof.
- Product Assortment — 9:03
- Neat trick with colors and pricing. How to optimize for skimmability.
- Persuasion— 8:21
- Which bonuses? Importance of “macronetworks” in viral messages.
- Product Summary — 11:32
- One-column vs. two-column designs. When to use rounded numbers.
- Checkout — 6:25
- Best colors in the checkout. How to reduce clutter.
- Upsell — 16:30
- Which offers to display? Clever trick with rejection options.
Proof Content
Sale Page: https://www.nickkolenda.com/courses/website-behavior/
Archive: https://archive.ph/kPUAU
Delivery Method
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