Make Your Appraisal Business and Yourself Famous Locally, Nationally Or Globally, FREE….

Publicity is even more valuable than paid advertising – and possessing my proven secrets for creating massive amounts of positive publicity is like being handed a fresh checkbook with One Million Dollars in it, to be invested in promoting YOUR ‘thing’.

Thank you, Dear Appraiser.

I have gotten millions of dollars of free advertising for myself, my products and for my clients, but I really get a kick out of showing people like you how to do it yourself. If you call up some fancy-schmantzy PR firm with six names on its stationery, they will quote you retainers of $2,000, $5,000, even $10,000 a month to do for you what you can easily do better for yourself.

You will see by the time you finish reading this report.

1. How I’ve generated millions of dollars worth of publicity for myself on a shoestring budget
2. Why my kind of publicity is far more valuable than paid advertising in the same media
3. How you can mount a “guerrilla” publicity campaign of your own, keep it simple, do it fast and cheap – and get great results
4. How to use free publicity to get rich

How I Raised Myself From Failure to Success In Getting Free Advertising —
Then Used It To Become Rich And Famous, Not Just Once, But Repeatedly!

Here is a quick summary of some of my best achievements with free publicity.

1. A simple mailing that cost me less than $100.00 brought a flood of newspaper and magazine reporters, radio shows and TV shows to me…and they all promoted my product free, to millions, on and on for 6 months!
2. One little “publicity release” brought the worldwide cable-TV news network CNN to me…they sent a big truck with antennas on top right to my front door…interviewed me…and ran that interview EVERY HALF HOUR for three days!
3. The Johnny Carson Show! Not only did Johnny promote my product on the show, he also put together one of his special parodies based on my product.
4. I’ve been on The Jenny Jones Show, the Donahue Show, To Tell the Truth and The Regis Philbin Show.
5. A Two Page article about me appeared in FORBES MAGAZINE.
6. I’ve been interviewed on over 1,000 radio and TV talk shows throughout the United States and in several foreign countries.

I did not do this once. I did not just get lucky. For three different products and businesses…one involving collectibles, another involving how to meet your dream mate information, and yet another with business products sold to business people…I have turned on my free publicity machine and attracted great media attention just as easily as attracting a swarm of bugs Universal is the system that I have ended up with. You can use it for anything. It will work like a dream, just like the system of gravity works when you drop a pencil.

Big point is that I did not bathe my ego in the warm glow of fame. You can’t put it in the bank. I don’t want to be famous just for the sake of being famous. I don’t want a big binder of newspaper clippings. I need money. I use a Money Machine to bring in cash customers and eager buyers for what I offer. I will show you how to make a lot of money with free publicity. That is what I am all about.

It wasn’t always like that. I was a flop when I tried to make publicity work. I started trying when I was 15. I collected a table full of books by so-called publicity experts, who I had never heard of and had no publicity of their own to brag about. I followed their instructions and followed 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 I labored over press releases. I gave up on their normal way of doing things after a while.

I finally gave up.

Most of the pros in this field make a lot of money by making the process very complicated and expensive, so they can make a lot of money even if their clients don’t. Everything they know how to do is beneficial to them.

I gave up on them.

I was trying to find my own way. Then testing the idea. Seeking out people who had gotten a lot of press coverage and made a lot of money doing it. I talked to media people about what I had been doing wrong. Looking for a formula that would allow me to break through the noise and get the attention of the media.

I came up with a fairly simple process that worked because of a sequence of events, contacts, discoveries and costly experiments. I got more publicity and sales when I applied it in its entirety. My venture was the Brooklyn Bridge.

I used free publicity to sell the Brooklyn Bridge…thousands and thousands of dollars worth of it.

1. How to come up with the “hook” that turns the ordinary into the extraordinarily interesting, that makes a great “human interest story” that attracts media curiosity like a picnic attracts ants.
2. How to use that “hook” as the basis for a simple one page “press release” that WILL get read. (The examples in most ordinary books on publicity are worthless, by the way.)
3. The one kind of little-understood, little-used question or statement that MUST be in a news release to get the media people to CALL YOU and INTERVIEW YOU (Here’s a HARTUNIAN SECRET for you: you do NOT want a newspaper or magazine or radio host to use your release “as is”. No you do NOT want that. That’s how you get a few inches or 30 seconds. No. The job of the release is to get them to call you, thirsty for more. That’s how you get a FULL PAGE or A HALF HOUR!)
4. The one question you MUST ask before agreeing to do an interview – otherwise you’ll just be spinning your wheels and you won’t make any money.
5. How to give compelling, persuasive, exciting interviews that draw customers to you and create sales. (By the way, this is all done sitting on your duff, at home. 99.9% of all the interviews I’ve ever done or do are by phone, at home. I can be parked there butt naked scratching where you should never scratch and be making money. A while back, I broke my leg and had it stuck in a big, clumsy cast – but that didn’t slow me down. With that cast propped up, I sat there sipping lemonade and still made $300, $500, even $1,000 an hour just talking on the phone…to people who pursued me and asked me to give them interviews.)

Those five secrets can help you launch a new product, business or idea and get lots of free ink in newspapers, magazines, newsletters and, if you want it, radio and TV exposure. This is just the beginning. For example…

A lot of people don’t know about the domino effect of publicity. This secret can make you rich.

When the people from the Johnny Carson Show called me out of the blue, they said they saw a story about me and the Brooklyn Bridge in a small western town newspaper.

The secret is:

BIG publicity opportunities often come from small publicity.

The staff of The Tonight Show, Letterman, Today, USA TODAY, National Enquirer, and specialty magazines are always looking for the news, different or odd.

Most people looking for publicity ignore the small stuff.

Why bother with that? Who cares if the weekly newspaper in Podunk, Iowa writes about me? What good is that?

The host gave ten minutes of air time to talk about me and the Brooklyn Bridge deal. There are ten minutes on The Tonight Show. Do you know how much it would cost to watch that show? Do you want Leno or Carson to do that commercial for you? A lot. You can’t buy that kind of promotion. You can get it for free with publicity.

I had to do everything slowly and hard in order to perfect the parts of my System. News releases had to be typeset, taken to a printer, then put in envelopes, the envelopes addressed, postage bought and put on, and sent to the post office. A lot of the news releases were never delivered into the hands of anyone who could do anything with them because they were screened out in the mailrooms.

New technology has changed everything.

There is desktop publishing. A simple word processing software is probably what you have on your PC. With that, you can create a professional, attention-commanding news release in minutes.

It is easy to personalize individual releases when the occasion demands it. It is easy to store and make small changes.

It’s the best thing I’ve done since air. It’s perfect for the publicity campaign. I can show you how to fax a one page press release for 15 cents after 5PM. That is cheap. No envelope, no copying, no postage. Zap. 15 cents. It is there in 30 seconds. It is just as easy to fax 1,000 of them as it is to fax just 1. No more work. With the push of a button or a phone call, you can blast out 100, 500 or 1000 press releases to 100, 500 or 1000 different contacts. The FAXing is done for you. This type of faxing is legal. Reporters, editors, talk show hosts are happy to get your faxes when you do it the right way.

It’s instant.

It’s easy.

It’s dirt cheap.

Does it work?

A broadcast-FAXed news release is what got me a TWO PAGE ARTICLE, IN COLOR, IN FORBES MAGAZINE.

If I bought two pages of advertising in Forbes, I’d pay between $50,000 and $75,000.

I paid fifteen cents.

Which price do you like better: $75,000 or 15 cents?

For $10.00, just ten dollars, you can conduct an instant publicity blitz to 200 selected media contacts.

This is a cheap way to test a new idea. This is a great way to keep up with what is happening in the news. If only one out of the 200 contacts chooses to do something with you, that will bring lots of buyers running to you via your toll-free 800 number, recorded message. All for ten bucks. What can you get for ten bucks if you buy advertising?

Yeah, right.

There are recorded messages, the Internet and FAX-on-Demand. These technologies can be used to get a lot of free publicity.

When you combine my techniques for creating super-powerful but simple news releases with the right hooks, my strategies for handling the interviews and publicity so you are sure to sell things and make money, and my other publicity tools together with these technologies, you have truly awesome marketing. You can get pennies into hundred dollar bills.

You should tell me why you want to do this. You should Lust after being able to do this.

I get cold when I see how much people waste on advertising. Writing out checks for tens of thousands of dollars for ads in magazines makes my skin crawl. I wouldn’t get a night’s sleep if I had to buy half-hours on TV for $20,000 to $50,000 each. I don’t like spending $500.00 on a newspaper ad in one town. I like free more.

The issue is not being a cheapskate.

The media stories about you are more powerful and attractive than any ads you could run. It’s more credible to be interviewed on a radio show than it is to do an ad on radio.

The halo effect is what I call it. It is like you have been blessed by that newspaper, magazine or station. That’s a huge plus!

The reporter will write the story in a way that his readers will enjoy. Another plus!

If you fake an article by writing it yourself and printing copies that look like they came from a publication, you may wind up in a lot of legal hot water. Those things are fraudulent according to the Federal Trade Commission. There is an article about you that has appeared somewhere. It makes a great addition to a direct-mail campaign, a great trade show hand-out, or a window sign.

It’s clear that paid advertising can’t measure up to free publicity.

I know of a business consultant who advertised his services every month in one of the airline magazines. A little ad cost about $3,000 a month. Each month, I usually get a few leads. The entire exercise only paid for itself. Thanks to a simple news release FAXed to them, the magazine did a feature article on him and his unique methods. He did more business from the article than he did from paid advertising.

Take my article with you. You can advertise in Forbes all year long. You are hot stuff when Forbes writes about you.

That is a very good reason why you should want to use my system.

Here is another.

Selling products and making lots of money are practical things that I am interested in. I would be lying if I said it wasn’t enjoyable having a big, long limousine roll up to my front door, take me to the airport where I travel expenses paid and appear on The Jenny Jones Show, and have all my friends see me there, as an expert on my.

Employees love seeing where they work and the person they work for in newspapers, magazines and on TV. It makes them proud to work for you.

Media coverage of your business is very important to investors and stockholders.

Customers and clients love seeing you and your business on TV or in magazines. They like dealing with successful businesses or famous people. In and of itself, celebrity status is very valuable.

It’s perverse human nature to think that it can work for other people but not me.

In over 20 years of working with this System and using it for my own products and hands-on helping clients in different businesses and teaching this at high-priced seminars put on by Dan Kennedy, Mike Enlow, Jeff Paul, Mark Victor Hansen and the like, I have learned a lot

You cannot stump me on a bet.

Don’t waste a second wondering if you have something that can get a lot of attention. You do. I guarantee it. I can help you figure that out.

Yes. I give you so many examples of successful press releases that it is a near-brainless task to put together your own.

There are more than one page documents you have to put together.

That is it. There is no big, fancy, expensive press kits with slick folders. No.

You can get rich with free publicity, with as few as three pieces of paper, a phone, and a FAX service.

You have to fax your documents to the right media contacts.

There are a lot of little nit-picky things that make a big difference. Do I call after I send the release? How soon? Is it possible to send something else? What about postcards? How do I schedule interviews? Can I do well in this interview? How can I protect myself from hostile interviewers? What are the secret power words that cause buyers to come forward? And on and on.

I have answers to every conceivable question. This is a simple, step-by-step, fail-safe, screw-up proof system that anyone can use. Let me tell you what is in my system and how you can get it.

When I decided to put together a system that would allow people to do everything I do for them, I decided I would charge less for it than a professional publicist would charge for an hour or a news release. Even though my System is worth a lot more than that, I have stuck to my original decision, and the BASIC EDITION of my COMPLETE PUBLICITY SYSTEM requires an investment of just $487. Here’s everything that’s included.

• My MILLION DOLLARS OF FREE PUBLICITY MASTER MANUAL a huge manual with step-by-step instructions for finding your story, crafting your message, writing a killer press release, assembling the other documents, and more. Also included: SAMPLES, SAMPLES, SAMPLES!!! Here are the exact releases and other tools that I have used successfully. There are models you can use for every purpose. There are also detailed instructions for handling the media exposure and opportunities you attract, so that you turn every opportunity into CASH!
• With the Manual comes my PRIME CONTACTS DIRECTORY: over 2,000 names, addresses, phone numbers, FAX numbers, etc. for some of the best media contacts in the country.
• SIX AUDIO CDs that go beyond the Manual….I discuss every step of this process, from ideas to giving persuasive interviews without nervousness. This is like having me sit down and coach you person-to- person on all my moneymaking techniques.
• A FULL YEARS SUBSCRIPTION TO MY NEWSLETTER that keeps you up-to- date on my latest discoveries, success examples you can learn from, new contacts, opportunities and more. Plus you’ll qualify for a HUGE 50% discount on your renewal every year that you subscribe. Plus, you won’t have to remember to renew. At the end of each year we’ll automatically charge your credit card your priority discount rate of $98.50 for another whole year of my newsletter. Of course, you can cancel any time you want.

All of that cost $487. I want to remind you that you have flushed $497 down the toilet on different kinds of paid advertising that didn’t work. Over and over and over again, you will use this system to get mountains of free publicity designed to produce measurable, profitable results.

I have a DELUXE Edition of my system as well. You get Certificates good for two Critiques of your Press Releases if you use Basic Plus Personal Assistance. If you mail or fax your releases, we will personally review them, tighten them up, give you suggestions for improvement, and my usual fee is $250.00, so this is a $500.00 value. I have a collection of four special Strategy Reports that I will include in order to encourage you to go this way.

• HOW TO GET ON OPRAH, SALLY AND THE OTHER MAJOR TV SHOWS. Here’s the exact strategy I used – and its different from the standard, front door approach.
• HOW TO REACH THE 24 HOTTEST MEDIA CONTACTS ON THE PLANET. These are the 24 people I have identified as the most influential in the business. Ill give you an extra strategy to be sure your releases get read by these 24 super-influential and powerful media contacts. Plus, I’ll give you their names, addresses, phone and FAX numbers.
• HOW TO FLOOD THE MEDIA WITH YOUR INFORMATION ABSOLUTELY FREE. Here’s a nifty little technique that uses your computer instead of FAX to roll your release out to a huge number of good media contacts without even a penny of expense. This alone will save you more money than the entire System requires as your investment.
• QUICK START & REVIEW GUIDE. In just a few pages, I overview/review all the Steps of my System. You can refer to this every time you roll out a promotion.

Each report is a $69 value, the certificates are a $500 value, and the Basic System is $497. You don’t need to invest much. You save a lot of money.

While my supply lasts, I will send you an actual, authentic piece of the Brooklyn Bridge, mounted, ready for framing. I want you to be inspired to use free publicity to make money. It may be worth more than the whole System in the future.