Project Pack – Branding Edition

A guide you can give to your leads or a download on your website which details your process and packaged pricing for a brand identity can be used.

The first questionnaire you send to your leads is to make sure they are a good fit for you.

Your clients can get a guide to help them make the most of their project. They go through how the project will work, frequently asked questions, and their role in the project.

The chart shows what your clients are responsible for, and the deliverables they will receive.

Your clients need a workbook to define their ideal customer. They can complete it on their own, or you can go through it with them.

Your clients will be helped in defining their ideal styling. This will make sure you don’t waste time on concepts they won’t like.

The final brief is based on the questionnaires and workbooks to make sure you are on the same page.

You can show your client different design directions with a set of mood boards.

Your initial logo concepts will be presented to your client. They can see their brand in action with the branding board.

A presentation will show the changes made to their logo.

A final presentation to show their logo before you start creating brand guidelines.

A brand guidelines document can be tailored to each client. Brand application ideas are included.

A cheat sheet can be used to find your client’s brand essentials.

Your clients will be helped in choosing and using photography with a booklet. There is a section on photography for e- commerce.

Before starting the project, you should give a brand identity focused proposal to your clients.

There is a contract that you can use.

This will detail all of the project steps to make sure the client knows what they are getting.

You can use the template with your clients.

The goal of the questionnaire is to give your clients a good idea of what you can do.