Rand Brenner – IP to Income: How to Make Money with Intellectual Property

An action plan is the first part. ,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Developing an intellectual property mindset is right for you.

Licensing intellectual properties is one of the most powerful tools for generating multiple revenue streams. An intellectual property is an innovative product or service that you can license out to third parties to make money for yourself.

One of the first steps in the process of licensing an intellectual property is obtaining a patent. Your intellectual property will become public information once you get one. It isn’t going to stop someone from figuring out a way to use your intellectual property, even if you have a legally protected invention. Before you do anything else, you need to have an action plan in place. You will learn how to develop one in this presentation.

There are key aspects for developing an action plan. The money-making intellectual-property mindset can be developed. There is a way to find the right licensee for any kind of intellectual property. Inside marketing strategies maximize money-making intellectual property. How to find the most lucrative opportunities for an intellectual property. Going global can make you more money. How to increase the marketability of an intellectual property. To make, market, and sell other people’s resources. Licensing can be used to get financing for your business. Signing a licensing deal can get you paid. The Intellectual Property Sizzle is a show-me-the-money presentation.

Part 2 shows how to find licensees and how to test the market. That’s right. Show me the money. ” There is a presentation. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Negotiate the terms of your agreement

Companies don’t license ideas. If you want to find successful licensees for your intellectual property, you need to show them how it meshes with their business.

You have to know the numbers about cost, pricing and profit margins to do that. It can be done at your local library or on the internet. In the first half of Part Two, you will learn how to find out what the marketability of your intellectual property is and how to showcase that value in a presentation to potential licensees.

There are some key points about presenting your intellectual property. Identifying what kind of intellectual property you have will determine what kind of licensee to go after. Testing your intellectual property to demonstrate real-world success is one way to seed the market. You will need to bring the sell sheets, prototypes, and other tangibles to the presentation. Some examples of what I have done in the past to show potential licensees how an intellectual property can be applied to existing products. The criteria that make up a good presentation.

Once you have a successful presentation and a company is interested, you will both enter into negotiations to determine the licensing agreement. In the second half of Part Two, you will learn how a licensing agreement is usually structured, the steps that both parties take to reach an agreement, and the key terms and conditions to know.

There are key points in a licensing agreement. In the negotiation process, how your research and hard work will pay off. A win-win agreement that makes for a long-term collaborative relationship is what you want. The flexible points of a licensing agreement, determining how hands-off you want to be, and why a bad deal is worse than no deal at all. There are a lot of myths surrounding royalties, and specific amounts you can expect to receive.

You can create enormous wealth by controlling the cash flow generated from your invention if you understand how to harness the money making power of licensing.

Here. ,,,,,,,,,,,,,,,,,,,,,,,,,,,,, What? ,,,,,,,,,,,,,,,,,,,,,,,,,,,,, s is included. The audio presentation is packed with helpful information including the 3 key components of the licensing process, 10 strategic licensing opportunities, developing a licensing strategy, how to make your intellectual property licensable, 3 step formula for structuring royalty payments, and key business terms. There are 2 audio CD’s with a 90 minute presentation that will introduce you to the strategies, techniques and tools of the licensing process and how you can use these to successfully license your intellectual property.