CMO Foundations: Working with Leadership and Board-of-Directors

By: Kellman and Baxter are related.

This is the length of the story. 48m 7s.

It was released. June 22, 2018).

Description:

Move beyond the marketing department if you want to thrive at the C-level. In this course, the executive consultant explains how to work with the leaders of an organization, including the CEO and board of directors. Establishing a good relationship with other executives is one of the ways to build trust. Understand what the CEO really wants from marketing, how to bounce back from setbacks, and how to ask for and get the resources you need to succeed. You can get tips on how to present to the board of directors. There are some lessons for CMOs that aspire to move up even further in an organization, including tips from real CMOs who have spent years in the trenches.

Topics include:

There are three roles of the CMO. Building trust with the rest of the C-suite. Working with the CEO. Making a case for money and people. Your influence will be expanded. There is a board of directors. From CMO to other C-suite positions, savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay Advice from real CMOs.

Contents:

The introduction is about something. 1. Sideways are managed. 2. Managing up. 3. Managing way up. 4. Moving on up. 5. There is real advice for CMOs.

Author:

Peninsula Strategies is a management consulting firm.

He is also the author. Find your super users, master the forever transaction and build recurring revenue in the membership economy. A book has been named a top-five Marketing Book of the Year. She came up with the term Membership Economy, which is now used by organizations and journalists around the country and beyond.

Her clients have included large organizations like the National Restaurant Association, as well as dozens of fast-growing, venture-backed companies. She has worked in more than twenty industries over the course of her career. A New York City Urban Fellow, a consultant at Booz Allen Hamilton, and a Silicon Valley product marketer were some of the things thatRobbie had done before starting Peninsula Strategies. She has an undergrad degree from Harvard College and an masters degree from the Graduate School of Business.

Major media outlets include CNN, Consumer Reports, and NPR.

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