Stefan Mumaw – Storytelling for Advertising Campaigns
Stefan Mumaw – Storytelling for Advertising Campaigns
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In this course, Stefan Mumaw lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer…
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Description
Storytelling for Advertising Campaigns
By: Stefan Mumaw
Description:
The term storytelling has become an agency buzzword. Everyone is a storyteller these days. They are right. We are storytellers. Few of us are. story builders It is possible to connect the character of a brand to the people that consume it by understanding the structure of the story.
In this course, the structure of story and the development of a real-world campaign are used to show how each story component builds an emotional bridge between brand and consumer. The various advertising components that creatives often use in a real-world campaign include TV spots, print ads, websites, and social content.
Topics include:
- Building story through narrative
- Triggering emotional responses
- Story in brainstorming
- Using story in BizLearning, print, web, and social media campaigns
Contents:
The introduction is about something.
1. There are story components.
2. Emotions are tapped into.
3. The project is real-world.
4. The campaign is being built.
Conclusion
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