Storytelling for Internet Marketers – Dave Kaminski
Storytelling for Internet Marketers – Dave Kaminski
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Description
Storytelling for Internet Marketers – Dave Kaminski
He was a chemist by trade. . He spent most of his adult life developing compounds for the construction industry.
Irvin had an idea in 2004. . He thought he could help builders save time and money by sharing his knowledge of construction compounds. They should be given a missing manual for the products they used every day.
Irvin was a chemist, not a businessman. . He hired someone to help. He had to learn what he could himself. He had a website and the first version of his manual after four and a half months. He was going to sell it for $200.
The Early Results
He generated $34,000 in sales in his first year. . It wasn’t enough to replace his full-time salary as a chemist. As the days and months went by, he got caught up in everyday life and spent less and less time on the site, until he finally stopped working on it.
The website sat untouched for 10 years. . It was still making money. The man earned an average of $21,000 a year from the site.
An Expensive Lesson
With retirement approaching fast, Irvin decided that it was time to get serious about his website. . He hired a local marketing firm to inject new life into it. For $15,000, that firm delivered a shiny new website, complete with a modern day sales funnel, upsells and fancy videos.
His sales went down by 50%. . After 6 months of changes and re-designs, his sales were only half of what they had been. He switched back to the old site after he was dismayed by the results. And when he did. Sales doubled immediately. They were going back to where they had always been.
Irvin was stuck with a site that worked but was old and outdated, and a new, expensive site that didn’t work. . He did something very simple for his experiment. He plugged one piece from his old site into his new site. That was all he did. He updated the site online. His sales did not drop by 50%. They doubled yet again. It’s over $40,000 a year. .
The Secret Right Under Your Nose
The old site generated twice as many sales as the new one. He added a piece from the old site to the new one, which doubled his sales again.
The sales pitch was being used. . A sales pitch used a story. The story of a builder who used a manual. A story that caught the attention of his market. Potential customers could relate to the story. A story that got them to buy something.
The guy who wrote that story is me. . He hired me back in 2004. I joked that I should have charged him more when I heard this story over the phone.
I Told You This Story For Two Reasons.
First, To Illustrate How Profitable
Old-School Storytelling Can Be.
And Second, Because It Did
Something To Your Brain.
It shut off one part of your brain and turned another on. . You started to pay more attention when that happened. That is how I explain it.
The neurologists at the University give a more scientific explanation. . Let me explain. They monitored the brains of people who were telling stories and people who were hearing stories. The scans showed that the brain of a person who hears a story is very similar to the brain of a person who tells a story. A story teller can control the minds of his or her audience.
When you hear stories, there is a particular area of the brain that lights up. . The area of your brain that allows you to anticipate is called the cortex. When your attention is only focused on one thing, this area becomes inactive. This hyper-attention is triggered by stories.
The same things have been confirmed in over 350 studies in the areas of cognitive science, neural psychology and brain development. . The human brain responds to stories in a positive way. Our brains are taken out of auto-pilot mode by stories. They make us pay attention very quickly.
But It Gets Better.
Stories Also Help You
Sell More Products at Higher Prices.
I have been in the business of selling and developing online products for 20 years. . Storytelling allows you to sell more products, for more money.
The science to back this up was provided a few years ago. . It was a six-month study that involved eBay and garage sales.
100 random items were purchased at garage sales. . Each item costs an average. The price is $1.25. . It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it The items were listed on eBay. This is where it gets interesting. Instead of listing the items like people normally do… with boring or non-existent descriptions… The items were listed with stories. . There are often very detailed, elaborate and entertaining stories.
The result? Those 100 items cost a lot. $128.74 It sold for a lot at garage sales. $3,612.51 was paid. You can buy on eBay. Each item cost $1.25 and was sold for $36. There is a story attached to it. .
That is the power of stories. . It makes people pay attention and makes your products more desirable. It makes them worth more. People are more interested in buying them at higher prices.
But There’s One Big Problem
When It Comes To Using Stories
To Sell Your Products Online.
Well, Actually Three.
People think they can’t tell stories. . Don’t know how. Can’t imagine how they would tell a story about their boring product, service or business. They need someone to show them how to do it.
Which leads to problem two. . Stories are big these days. It is no longer a marketing secret. There is a long line of experts trying to teach people how to tell a story. They don’t know what they’re talking about.
The experts are often self-proclaimed consultants or struggling writers. . They usually come from the entertainment industry and have never sold a product in their life. They will tell you to make stories the same way.
Problem number three is caused by that way. . The hero story is called the Hollywood or hero story. It is the formula used in most movies. Everyone is going to tell you the formula. It isn’t very effective for marketing products on the internet. It rarely works for Hollywood, where 8 out of 10 movies fail to make a profit.
What are you supposed to do? Stories grab a person’s attention like nothing else. They help you sell more products at higher prices. Everything being taught about story telling is wrong for internet marketing.
Good news. . Here is the solution.
Introducing Storytelling For Internet Marketers
This is my most requested course. . It is designed to teach you how to craft stories that will sell your products on the internet.
Not how to make a blockbuster movie. How to create and use stories on web sites, in emails and videos to sell more of your products is what an award-winning novel or a Broadway play is about. And at higher prices.
It was designed with the average person in mind. . You don’t need to be a writer or a natural storyteller to be creative. You need to be able to listen. I will lay out the rest for you if you can do that.
Everything is taught in plain English and easy to understand. . I walk you through the steps of crafting a story that will produce more sales for your product, service or business on the internet, and there are no complex theories on developing characters or story arcs.
Storytelling For Internet Marketers
Is Broken Into Five Main Parts
Getting Your Head On Straight About Storytelling
This section of the course will show you how to tell a story on the internet. It is designed to remove doubts about your ability to tell stories. This is where you will find out if you can tell stories. And easy.
I will debunk a lot of the misinformation, set the facts straight on what works and what doesn’t, and lay out several unique approaches that you can use to craft stories for anything you want to sell.
Here is the bottom line. . You will have the confidence and know-how to take any product or service and begin crafting stories to sell them once you complete this section. 99% of marketers on the Internet are storytellers.
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