LinkedIn Advertising Fundamentals

By: There is a person named Viveka von Rosen.

This is the length of the story. 1h 56m

It was released on May 28, 2015.

Description:

You can learn about the different types of LinkedIn ads and which ones are appropriate for your audience, goals, and budget. Two of the most accessible and affordable options for businesses are self-service text ads and sponsored updates. She also covers solutions for bigger budgets. What you need to know to create, target, bid on, and test ads, and to measure results will be covered by Viveka along the way.

Topics include:

• Understanding LinkedIn ad options
• Budgeting strategies for Sponsored Updates
• Targeting text ads
• Targeting new audiences
• PPC vs. PPM big strategies
• Enterprise marketing with Sponsored Groups, Sponsored
• InMail, and Lead Accelerator

Table of contents:

• Introduction – 6m 5s
• 1. Sponsored Ads or Do-It-Yourself Ads – 28m 32s
• 2. Sponsored Updates – 23m 53s
• 3. Text Ads – 40m 31s
• 4. Enterprise Marketing – 14m 18s
• Conclusion – 3m 10s

Author:

There is a person named Viveka von Rosen. The author of the official Sophisticated Marketer’s Guide is known as the LinkedIn Expert. She is the CEO of Linked Into Business and is also the host of the biggest LinkedIn chat. Viveka has a network of over 38 million people on LinkedIn. She has a large following on social media. Over 100,000 people have been taught and trained by her. She worked with executives at The New York Times and other companies. She is frequently asked to speak at conferences and events for thought-leading social companies. She has been listed as a top social media influencer by Forbes for three years in a row, as well as being cited in Money Magazine, Simple Living, and The Miami Herald.

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