Lynn Grodzki and Wendy Allen are renowned business coaches who are dedicated to helping new and experienced coaches succeed in the highly competitive coaching industry. They understand that coaches need both strong business and marketing knowledge as well as the enthusiasm to make it in the profession. To this end, their book The Business and Practice of Coaching is the first of its kind to combine a coaching approach with the necessary business skills. Through exercises, tips, and plans, the book helps coaches build a relevant coaching business and stand out from the competition. The Business and Practice of Coaching offers readers the opportunity to:

• Discover their innate coaching specialty and target a profitable niche market
• Refine their coaching skill set to make a bigger impact as a coach
• Implement the eight best marketing strategies to attract clients
• Set and raise their fees, develop multiple streams of income, and build a six-figure business
• Institute risk management policies that ensure their practice is legally safe and sound
• Take advantage of current trends and avoid distracting hype within the quickly changing coaching profession

With The Business and Practice of Coaching , readers will gain the skills and knowledge to prosper in the coaching industry.