The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition?the authors separate and explain the principles at work on a common sense intuitive level before launching into any specifics. 2) A unified valuation approach?net present value (NPV) is treated as the basic concept underlying corporate finance. 3) A managerial focus?the authors emphasize the role of the financial manager as decision maker and they stress the need for managerial input and judgment.The Twelfth Edition continues the tradition of excellence that has earned Fundamentals of Corporate Finance its status as market leader. McGraw-Hill?s adaptive learning component LearnSmart provides assignable modules that help students master chapter core concepts and come to class more prepared. In addition resources within Connect help students solve financial problems and apply what they?ve learned. Ross Fundamentals? intuitive approach managerial focus and strong end-of-chapter content combine with a complete digital solution to help your students achieve higher outcomes in the course.
The Fifth Edition of Operations and Supply Chain Management: The Core focuses on the important core concepts in the dynamic field of operations. Just as lava flows from the core of the earth operations and supply chain management is the core of business. Material must flow through supply chain processes to create cash output and input. This new edition has an increased focus on supply chain analytics involving the analysis of data to better solve business problems. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need when they need it and how they need it so that your class time is more engaging and effective.
Preface to Marketing Management 15e by Peter and Donnelly is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging clear and conceptually sound text this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief inexpensive paperback format makes it a perfect fit for instructors who assign cases readings simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
* Mainstream balanced treatment of the latest developments in theory and practice of strategy.* Emphasis on company?s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. * Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Widely considered one of the best practical guides to programming, Steve McConnell?s original CODE COMPLETE has been helping developers write better software for more than a decade. Now this classic book has been fully updated and revised with leading-edge practices?and hundreds of new code samples?illustrating the art and science of software construction. Capturing the body of knowledge available from research, academia, and everyday commercial practice, McConnell synthesizes the most effective techniques and must-know principles into clear, pragmatic guidance. No matter what your experience level, development environment, or project size, this book will inform and stimulate your thinking?and help you build the highest quality code. Discover the timeless techniques and strategies that help you: Design for minimum complexity and maximum creativity Reap the benefits of collaborative development Apply defensive programming techniques to reduce and flush out errors Exploit opportunities to refactor?or evolve?code, and do it safely Use construction practices that are right-weight for your project Debug problems quickly and effectively Resolve critical construction issues early and correctly Build quality into the beginning, middle, and end of your project
Now in its third edition, this classic guide to software requirements engineering has been fully updated with new topics, examples, and guidance. Two leaders in the requirements community have teamed up to deliver a contemporary set of practices covering the full range of requirements development and management activities on software projects. Describes practical, effective, field-tested techniques for managing the requirements engineering process from end to end. Provides examples demonstrating how requirements "good practices" can lead to fewer change requests, higher customer satisfaction, and lower development costs. Fully updated with contemporary examples and many new practices and techniques. Describes how to apply effective requirements practices to agile projects and numerous other special project situations. Targeted to business analysts, developers, project managers, and other software project stakeholders who have a general understanding of the software development process. Shares the insights gleaned from the authors? extensive experience delivering hundreds of software-requirements training courses, presentations, and webinars. New chapters are included on specifying data requirements, writing high-quality functional requirements, and requirements reuse. Considerable depth has been added on business requirements, elicitation techniques, and nonfunctional requirements. In addition, new chapters recommend effective requirements practices for various special project situations, including enhancement and replacement, packaged solutions, outsourced, business process automation, analytics and reporting, and embedded and other real-time systems projects.
This fully integrated study resource is completely updated for the PMBOK, Sixth EditionThis highly effective self-study guide contains all of the information you need to prepare for the latest version of the challenging Project Management Professional exam. Electronic content includes the Total Tester customizable exam engine, worksheets, reference PDFs, and more than an hour of video training from the author.Fully updated for the Sixth Edition of the PMI Project Management Body of Knowledge (PMBOK® Guide), PMP Project Management Professional Study Guide, Fifth Edition contains more than 900 accurate practice exam questions. Each chapter includes a list of objectives covered, a chapter review, key terms, a two-minute drill, and a self-test with detailed explanations for both the correct and incorrect answer choices. ? Offers 100% coverage of all official objectives for the PMP exam? Downloadable full-color, memory card for studying anywhere? Written by a project management consultant and bestselling author
Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author Margaret Peteraf a highly regarded researcher helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies
A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakeholder approach?one that emphasizes how important it is to balance multiple stakeholders? needs?students will develop the critical skills they need to analyze and solve complex ethical issues, while ensuring overall business success.The second edition retains Business Ethics? strong balance of theory and practice, but incorporates several new features, including:Fresh cases ensuring students are exposed to the most topical real-world examplesA global view, with examples from international and emerging markets, and coverage of ethical standards from around the worldAn expanded chapter on individual ethical decision-making, as well as a new chapter devoted to ethical theoryA renewed emphasis on the popular boxed features with more integration of newer case studies, and the addition of "Emerging Market Business Ethics Insights"The latest data on business ethics and ethics related issues from a variety of reputable sourcesA comprehensive set of lecture slides, test questions, and instructor notes provide additional material for the classroom.
