[Download Now] Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter
[Download Now] Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter
[Download Now] Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter
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[Download Now] Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter
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Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter
If you watched the entire election cycle and concluded that Trump was a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I will fix that for you in this book.
One of the earliest public figures to predict Trump’s win was Adams, who did so a week after Silver put Trump’s odds at 2 percent. Trump was viewed as a novelty by the mainstream media. You only see a level of persuasion once in a generation.
Both the left and the right were affected by Trump. We are hardwired to respond to emotion. We might listen to 10 percent of a speech, and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
The point is not whether Trump was right or wrong. Win Bigly looks at persuasion tools that can work in any setting, the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
If you want to convince people that something is important, you have to make a claim that is accurate but overstated. Everyone will spend a lot of time talking about how wrong it is. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it It’s time to stop wasting time on presentation preparations. You will learn which parts of your messaging matter in this book. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Simple, sticky ideas such as Crooked Hillary are more powerful than facts. It’s easy to find a phrase that grabs your audience at an emotional level.
Adams gives access to the admin passwords to human beings. If you care about persuading others in any field, or if you just want to resist the tactics of emotional persuasion when they are used on you, this is a must- listen.
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