The Beginnings

In my course, I do a number of multiple website reviews, where I go through the top 10 websites in any search, really looking for the sites that would make you want to take action, such as fill in a form, purchase, or pick up the phone.

That is what it is all about, right? Getting people to take action is what marketing is all about. Web design is marketing.

The exercise proved to be eye-opening. There is a huge difference between how well websites sell and how bad they are.

There were a few things that I noticed. One recurring theme is websites that don’t tell me what they’re about.

This exercise was designed to be close to a real-world customer shopping experience. It’s still hard to find a service online for most people.

The rub is here. Website owners are afraid to stand out from the crowd.

That is not what their prospects want. We want a provider that stands for something, that has special expertise, passion, and values that we can believe in.

New Insights Into Niche Marketing

One of my students in the course wanted to target a specific market with his web design business.

He wanted to target alternative health practitioners. He has experience and passion, two of the three factors we look for in an attractive niche market.

There were a few ideas that came out of the discussion. The student had an idea to create a directory for alternative health practitioners. It is easy to set up an online directory, and when you have targeted your market correctly, it should be easy to reach that market and offer them free places in a new online directory.

This tactic is great. This guy has something valuable that he can offer to his target market as a niche service provider. It gives them a reason to come to him, to have a relationship with him, and to find out more about how he can help them with their online marketing. It’s a low-cost way of getting the contact details of his target niche, combined with permission to market to them.

There are 41 tactics in the Niche Occupation section.

The handbook has four sections.

1. First, I explain why niche domination is so critical today, tell you my story, and introduce a three-phase method for getting incredible marketing results.
2. The “Niche Targeting” phase takes you through a simple step-by-step process for identifying the niche that is perfect for you.
3. The “Niche Occupation” phase contains 41 killer tactics for making you the person at the centre of a conversation in your targeted niche.
4. Finally, the “Monetization” phase gives you a further 19 ways of capitalising on your niche dominance and creating a recurring passive income.

Who is This For?

I believe that a lot of people have the chance to make a lot of money if they use marketing information to their advantage.

It must be an area that you feel passionate about, where you have experience or expertise, and where there is a market that is willing to pay for information that will help them in some way.

Over the past few years, many of us have experienced business failures or extreme financial uncertainty.

There is a very appealing alternative to niche marketing. It is low-cost, low-risk, high-profit and can generate passive revenue indefinitely.

In January 2008, I launched my first e-book, Save the Pixel. I lay out my whole business model in the book. It has earned well in excess of $100,000, and continues to make sales with no additional work on my part.

I don’t think everyone can make this sort of money in the first few months. It depends on your level of expertise and skill.

In the book, I give you some strategies I have used to make five-figure sums within weeks.

You can get Ben Hunt at nextskillup.com.

Delivery Method