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KEYWORD RESEARCH AND BASIC SEO CAN ONLY TAKE YOU SO FAR.
It could be the difference between being ranked on Page 1 or not. You need to know how to audit your site for technical needs and improvements so you can get more visitors, leads, sales and signups for your business.
The behind-the-scenes components like site structure, JavaScript, and structured data that can have a massive impact on rankings are given deep, current knowledge in this course. This course covers each component in detail, whether you want to be up to date or not.
INTRODUCTION VIDEO (1 MIN)
AFTER TAKING THIS COURSE, YOU’LL…
Know what is important in a technical audit and how to start one yourself.
Be able to optimize on-page content with the right keywords & page structure.
Understand what a good URL structure is and how you can influence crawl behavior.
Know how to use JavaScript frameworks to influence technical SEO.
Easily create XML sitemaps to help you better understand content & index rates.
Be skilled at marking up your content with structured data so it can extract entities.
Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
THIS COURSE IS RIGHT FOR YOU IF YOU…
Handle SEO for a large, complex website and organic traffic growth from on-page optimizations has plateaued.
Believe that a lack of technical SEO knowledge is keeping you from making clear, persuasive recommendations to your development team or clients.
THIS COURSE IS NOT FOR YOU IF…
You are looking for the latest code to apply to your site in order to rank better or are looking for a plugin to solve all your issues.
You are a beginner or you don’t have any experience with SEO and you want to optimize your site. Likely too much of the content will be too intermediate-advanced for you.
You are particularly interested in the other areas of SEO, this course doesn’t go into the specifics of how to build a link, optimize your H1 or do keyword research.
SKILLS YOU SHOULD HAVE BEFORE TAKING THIS COURSE…
You have experience working with HTML and JavaScript and you know their fundamentals.
You have experience working with Google Analytics, you don’t have to be an expert.
You understand the fundamentals of SEO and can identify the different areas; link building, content optimization, local SEO, international SEO.
The importance of linking high-quality content from other high authority sites and how search engines work are some of the basics students should be familiar with.
ABOUT MARTIJN SCHEIJBELER
RVshare has a VP Marketing who leads demand generation, analytics, retention & loyalty, branding, customer experience, marketing strategy, and product development. Search Engine Optimisation is part of that.
Prior to RVshare, he was the Director of Marketing for both Postmates and The Next Web. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it He writes. He is a featured guest on a number of websites, including ConversionXL, The Next Web and many others.
YOUR FULL COURSE CURRICULUM
TECHNICAL SEO
Lesson 1
TECHNICAL SEO, THE BASICS
In the first class, we will teach you about what a page looks like, how it is made up, and what you can immediately improve when you look at a page.
Get it immediately. The person is ConversionXL, Martijn Scheijbeler.
TOPICS COVERED:
What tools can you use to crawl a site to learn more about the technical issues & improvements?
How does a search engine look at your page and ‘understand’ what it’s about?
META Tags: Description, Keywords, Robots, Canonical, Open Graph, Twitter Cards, HREFlang.
Starting a crawl, using tools to crawl your site to learn more about Technical SEO.
Lesson 2
URL STRUCTURES & INDEXING
In the second lesson, we will discuss how to create a good URL structure and how to prevent crawlers from accessing certain areas. We will talk about how you can influence what the crawlers look at and how you can streamline what they look at.
TOPICS COVERED:
Pagination: How do you handle pagination for (category) pages.
URL Structure: What is a good URL structure and what isn’t & how should URLs be build up.
Robots.txt: How to influence crawl behavior and exclude crawlers from certain areas.
URL Parameters: Provide signals to search engines on what parameters are actually useful or not.
Internal Linking: How do you link to other pages, why does it matter and what can you do to improve relevance across ‘silos’ of pages?
Lesson 3
CRAWL BEHAVIOUR & CRAWLABILITY
The abilities you have to follow are explored in lesson three. We will discuss the tools you have to influence crawlability.
TOPICS COVERED:
Crawl Errors & Crawl Budget
HTTP > HTTPS
Status Codes (2xx, 3xx, 4xx, 5xx)
Redirects (Apache/Nginx)
WWW / NONWWW
301/302
500
302
410
Log File Analysis: What does a request look like.
What does the user agent of Google look like?
JavaScript rendering: React, Angular, Vue, SSR/CSR, SPA, etc.
Analyzing data from Headers
Lesson 4
SITEMAPS
If you add hundreds of pages to your site, not every page will be visible to a search engine. sitemaps give you the tools to provide search engines with an overview of your content and give you the insights into what pages are being crawled.
TOPICS COVERED:
XML Sitemaps; how to build the perfect XML sitemaps.
HTML Sitemaps.
Lesson 5
STRUCTURED DATA MARKUP
Does a search engine know what you’re talking about? Marking up your content with structured data gives the search engines a better idea. Search engines will be able to understand what a particular entity means and how it relates to others.
TOPICS COVERED:
Structured data and how it helps you and search engines.
Schema.org & JSON-LD: The basics.
The most recurring Schema.org snippets you’ll need.
Lesson 6
IMPROVING SITE/PAGE SPEED
What is fast and what is not? Techniques that can improve site speed are introduced in this lesson.
TOPICS COVERED:
Analyzing waterfalls
DNS Prefetch/Prerender
Lazy loading
Caching
Server Requests
Lesson 7
INTERNATIONAL SEO
There are certain steps you have to take if you operate in multiple countries. You do not want a German page ranking for your US customers. In this lesson, we will talk about the tools you can use to improve your site.
Lesson 8
THE FUTURE OF TECHNICAL SEO
Is Artificial Intelligence going to take over the world? In this lesson, we will discuss the new technologies that are steering the way websites will operate in the future.
TOPICS COVERED:
SEO Experimentation
Accelerated Mobile Pages
Progressive Web Apps
Edge SEO
SHOW OFF YOUR NEW SKILLS: GET A CERTIFICATE OF COMPLETION
If you pass the test after the course is over, you can earn a CXL certification.
You can add it to your resume, your LinkedIn profile or just get that well-earned raise you have been waiting for.
C XL INSTITUTE IS AN AUTHORIZED LINKEDIN EDUCATION PROVIDER
You can add your education, certificates, badges, and more to the Education section of your profile.
How to find CXL Institute on LinkedIn
GET THIS COURSE AND 50 OTHERS WHEN YOU SIGN UP FOR CXL INSTITUTE
This course is included with the CXL Institute subscription.
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World’s leading practitioners teaching you their best stuff.
50 online courses on all things data-driven marketing
New courses added every single month
SIGN UP FOR CXL INSTITUTE AND GET ACCESS TO
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4 Minidegrees that give you advanced level skills
Talk recordings by world class practitioners at CXL Live and Elite Camp
THE C XL INSTITUTE GUARANTEE:
7-day no questions asked money back period
You can immediately apply learnings and improve your results.
Delivery Method
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