David Booth – Google 360 Suite Overview
David Booth – Google 360 Suite Overview
Digital Download: You will receive a download link via your order email
In this course, David Booth provides an overview of the Google 360 Suite and shares best practices for using these tools within your organization.
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Description
Google 360 Suite Overview
By: David Booth.
There is a level. Intermediate.
This is the length of the story. 57m.
It was released. Nov.
Description:
A set of powerful tools help enterprise marketers plan, measure, and maximize their marketing activities. David Booth shares best practices for using the tools within your organization in this course. He shows how marketers can discover and act on data and insights by working together.
David begins by going through each application and sharing best practices for using each tool, and then provides an example scenario demonstrating how each tool can be used together in order to solve typical issues faced by today’s enterprise marketer.
Topics include:
- Collecting and analyzing data with Google Analytics 360
- Streamlining technical implementations with Google Tag Manager 360
- Testing and personalizing with Optimize 360
- Attributing value to campaigns with Attribution 360
- Integrating Google Surveys 360 as a source of customer data
- Tracking and optimizing a typical digital consumer interaction
- Managing, activating, and reporting across multichannel marketing campaigns
- Optimizing digital budget allocations with attribution
Contents:
- Introduction
- 1. Introduction to the Google Analytics 360 Suite
- 2. Understanding the Tools That Make Up the GA 360 Suite
- 3. Putting it all Together
- Conclusion
Author:
David Booth. He is a certified trainer of AdWords. His firm works on marketing and web analysis.
David is one of the founding partners. There is a path called Cardinal Path. . He has spent over a decade advising companies and organizations in web design, technology selection and deployment, search engine marketing, business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. During his two years with the Peace Corps, he developed and deployed web sites and applications to attract grants and international aid for local development organizations. David is a graduate of the Monterey Institute of International Studies and holds a BS in electrical and computer engineering.
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