Web Redesign: Strategies for Success

By: Goto is named Kelly.

This is the length of the story. 2h 30m

It was released. Nov 21, 2006

Description:

Web companies, in-house teams, designers, and developers are racing to keep up with the changing landscape of the web. Strategies for Success is a web redesign. Whether they need to do a complete redesign or just need to supplement an ongoing strategy, the techniques and tools taught will help move teams in the right direction. Kelly Goto uses an iterative approach to develop strategy, focusing on branding and audience. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. There are exercise files with the tutorials.

Topics include:

• Developing an effective strategy and approach
• Planning and scope definition
• Budgeting and pricing
• Understanding user experience and the brand promise
• Planning usability testing
• Information design intensive
• Developing content for the web

Table of contents:

1. The introduction is about something.

• Introduction 0:48
• What is this title? 3:01
• The new web 2:01
  

2. The core process is what it is.

• Core process overview 5:42
• Core process phase 1: Define the project 2:54
• Core process phase 2: Develop the site structure 1:46
• Core process phase 3: Design the visual interface 3:15
• Core process phase 4: Build and integrate 2:33
• Core process phase 5: Launch and beyond 2:31
• Core process plus 1:04
• An iterative approach 1:57
• User-centered design 5:39

3. It’s called strategic essentials.

• Initiative planner 6:01
• Initiative planner case study 2:51
• Competitive feature analysis 5:06
• Strategic roadmap 3:13
• Iterative redesign case study 4:12

4. Communication.

• Building a client survey 10:43
• Communication brief 8:25
• The art of estimation 7:51
• Sample budgeting and pricing 4:49
• Scope creep 2:11
• Centralizing communication 2:22
• The importance of time tracking 2:34

5. It’s called branding.

• User experience and the brand promise 4:21
• Aligning brand vision 4:16

6. Understanding your audience

• Three ways of understanding your audience 10:04

7. Testing the human being.

• Usability 101 6:21
• Usability planning and recruiting 5:32
• Conducting a usability test 7:12
• Analysis and implementation 3:44

There are 8. Information design.

• Information design intensive 6:45

There are 9. Content should be managed.

• Identifying the role of content development 4:27
• Content development: Workflow overview 6:14

Conclusion

• Conclusion 1:11

Get Download Kelly Goto – Web Redesign: Strategies for Success at nextskillup.com today!