Description

Stephan Sorger is the author of Marketing Analytics. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Marketing students and professionals can get a practical guide to strategic decision models and marketing metrics from Marketing Analytics: Strategic Models and Metrics. The tools in the book will help marketers make better decisions to drive revenue and results. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it There is a lot of information in the book.

Almost 500 pages of text, covering a wide variety of decision models and also including metricsNearly 400 figures, including diagrams, tables, and chartsStep-by-step instructions on market segmentation, conjoint analysis, and other techniques tooCurrent examples demonstrating how organizations are applying models and metrics

The list of chapters below includes a sample of the topics:Chapter 1. Introduction – Introduction to marketing analyticsChapter 2. Market Insight – Market sizing and trend analysis tooChapter 3. Market Segmentation – Segment identification, analysis, and strategy tooChapter 4. Competitive Analysis – Competitor identification, analysis, and strategy tooChapter 5. Business Strategy – Analytics-based strategy selectionChapter 6. Business Operations – Forecasting, predictive analytics, and also data miningChapter 7. Product and also Service Analytics – Conjoint analysis and product/service metricsChapter 8. Price Analytics – Pricing techniques and also assessmentChapter 9. Distribution Analytics – Analytics-based channel evaluation and also selectionChapter 10. Promotion Analytics – Promotion budget estimation and also allocationChapter 11. Sales Analytics – Metrics for sales, profitability, and also supportChapter 12. Analytics in Action – Pivot tables and also data-driven presentationsEdition: First Edition, Version 1.1, introduced November 2013, incorporates minor corrections and also edits. It retains the same page layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes. ISBN-13: 9781481900300 Meanwhile ask anyone with a big book collection, and also they’ll tell you moving them was the hardest part of the move. Take down a bookshelf and there’s often no less than four! Possibly up to eight, good Lord if it’s over ten, boxes of dense material. This is the single greatest argument for welcoming ebooks moreover! Abandoning print and having your PDF! On display instead doesn’t sound like such a bad idea while carrying book box number seven to the car.Although we are online store selling books, our store stocks over 500 thousand great books and also includes Audiobooks. We are a perfect place for those looking for the best books, audio books. Enjoy the book buying experience with our reliable book storebuy online best books from nextskillup.com.