Description

Services Marketing: People Technology Strategy 8th EditionServices Marketing: People Technology Strategy 8th Edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and also case examples.This textbook takes on a strong managerial approach presented through a coherent and also progressive pedagogical framework! rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.Creating and marketing value in today’s increasingly service and knowledge-intensive economy requires an understanding of the powerful design and packaging of ‘intangible’ benefits and products! High-quality service operations and customer information management processes, motivated and competent front-line employees, a loyal and profitable customer base, and the development and implementation of a coherent service strategy to transform these assets into improved business performance. ISBN-13: 978-1944659011 Ask anyone with a big book collection, and they’ll tell you moving them was the hardest part of the move. Take down a bookshelf and there’s often no less than four! Possibly up to eight, good Lord if it’s over ten, boxes of dense material. This is the single greatest argument for welcoming ebooks moreover! Abandoning print and having your PDF! On display instead doesn’t sound like such a bad idea while carrying book box number seven to the car.Although we are online store selling books, our store stocks over 500 thousand great books and Audiobooks. We are a perfect place for those looking for the best books, audio books. Enjoy the book buying experience with our reliable book storebuy online best books from nextskillup.com .