Description

Tracy L. Tuten is the author of Social Media Marketing Fourth Edition.

The winner of the Textbook excellence award.

“Social Media Marketing 2nd Edition by Tracy L. Tuten deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” — TAA Judges Panel

The text on social media marketing has been updated for the fourth edition.

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.A must-have text for those studying social media marketing. ISBN-13: 978-1529731989Ask anyone with a big book collection, and they’ll tell you moving them was the hardest part of the move. Take down a bookshelf and there’s often no less than four! Possibly up to eight, good Lord if it’s over ten, boxes of dense material. This is the single greatest argument for welcoming ebooks moreover! Abandoning print and having your PDF! On display instead doesn’t sound like such a bad idea while carrying book box number seven to the car.Although we are online store selling books, our store stocks over 500 thousand great books and Audiobooks. We are a perfect place for those looking for the best books, audio books. Enjoy the book buying experience with our reliable book storebuy online best books from nextskillup.com.