Anil Gupta & Haiyan Wang – Strategies for Emerging Markets
Anil Gupta & Haiyan Wang – Strategies for Emerging Markets
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In this course, Anil Gupta and Haiyan Wang—world-renowned experts in globalization and entrepreneurship—help you design your strategies to expand into, and capture, the opportunities offered by the rise of emerging markets.
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Description
Strategies for Emerging Markets
By: They are Anil Gupta and Haiyan Wang.
There is a level. It is advanced.
This is the length of the story. 1h 25m
It was released. May 4, 2017).
Description:
Over half of the global GDP will be accounted for by emerging markets by the year 2030. There is little choice but to develop a strategy for succeeding in key markets for any company that seeks growth. The course helps you design your strategies to expand into and capture the opportunities offered by the rise of emerging markets.
Which emerging markets should you enter? How do you get into the market? Do you partner with another company or not? How should you deal with regulatory constraints? These questions are addressed by Anil and Haiyan. How to win out over local competitors, market to the bottom of the pyramid, and dealing with the speed of fast-changing market dynamics are some of the issues that arise once you have entered an emerging market.
Topics include:
- How emerging markets differ from developed markets
- Designing entry strategies
- Identifying the right beachhead
- Competing and succeeding within the market
- Cultivating and leveraging the local ecosystem
- Dealing with rapid changes in market dynamics
- Leveraging China and India as global platforms
- Building the leadership for emerging markets
Contents:
- Introduction
- 1. Understanding Emerging Markets
- 2. Designing Entry Strategies
- 3. Competing and Succeeding within the Market
- Conclusion
Author:
Dr. Gupta is a doctor.
One of the world’s leading experts on strategy, globalization, and entrepreneurship is Dr. Gupta.
According to Thinkers50, Anil is one of the world’s most influential living management thinkers. The Economist. One of the world’s superstars in a cover story on innovation in emerging economies. He is a member of the World Economic Forum.
Haiyan Wang.
The China India Institute is managed by Haiyan Wang.
The China India Institute is a Washington DC-based research and advisory organization with a focus on the transformational rise of emerging markets, foremost China and India. She is a professor at INSEAD.
According to Thinkers50, Haiyan is one of the world’s most influential management thinkers. She was short- listed for the Global Village Award and the Global Solutions Award by Thinkers50. She was named a new guru. The paper is called The Economic Times. .
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