How To Attract Corporate Clients

No matter what happens in the economy, what matters is that every coach, consultant or trainer can win consistent paying business from big companies.

There will be 20,000 additional revenue as a result of this programme. I think we have generated somewhere around £20,000 in additional revenue as a result of using Bernadette’s methods.

HRM coaching by Hannah McNamara.

Independent consultant, coach, trainer, or solo-Professional.

If you want to win business from large companies, you need to read every word of this page. If you get feedback like ‘not right now’ or ‘the budget has just been cut’ then you should study every last word. Because what I am talking about is a way to consistently attract paying business from large companies, no matter what doom and gloom is being spouted and no matter what the economy is doing.

Yes, really!

I don’t expect you to take my word for it right away. I am going to approve it for you.

Let me ask you, are you?

Is it frustrating that despite glowing testimonials from clients you still don’t have enough consistent, paying business? Is it time to stop juggling uncertainty and feast and famine? Do you feel like you are just one job away from disaster?

Do you feel like you are doing too much to market yourself, attending networking events, trying to set up alliances with other consultants, and making sense of websites and online marketing? Despite all you know about marketing, you still don’t have a proven system in place for attracting clients?

If the client base disappeared tomorrow, would you start from scratch again?

Are you tired of hiding your feelings of being intimidated, confused, and frustrated because putting on a good show is so important in this environment?

I can help. I promise that I can help you solve these problems once and for all. Before I explain how, I want to give you a bit of background.

I don’t know how to win business from large companies.

I have specialized in winning new business and attracting new clients since 1996. There is nothing special about that, and there are lots of people that will claim to help you fill your calendar with consistent, paying work.

There is a road-tested, proven system that works for time-pressed consultants who don’t have hours for prospecting, networking or cold calling.

When I started out as a consultant, I was forced to quickly figure out effective, time efficient methods of marketing so I could spend more time delivering the paid work and less time selling. The system helped me win business from companies like Sony,Norwich Union and AIG, and everyone of those client relationships started with THEM calling me.

Even though I started out with almost every conceivable disadvantage, I was able to achieve this in just a few short months.

There is no record of a track record. There is no network. There is no marketing budget.

Helped me win business.

An in house presentation of the workshop was requested by someone I invited from the bank. I am running events for this client. Mary Pearson. There are solutions to stress.

I am aware that this may sound too good to be true, and I understand that reaction. It is amazing that doors were open for me even though I was fighting with gate-keepers to get in.

I started to wonder…

I had a waiting list of clients and other consultants were working hard to get their attention. The people who were calling to hire me were the same people who refused to take a call from the consultant who was struggling.

It was not talent. Many of the consultants were better than me.

It was not experience. They had more business experience than I did.

It was not time. The majority of my time was spent with clients. I didn’t have time to make calls or attend meetings. They couldn’t get enough paying clients because they had too much time on their hands.

It was not hard work. Consultants were trying to get seen by the decision makers. They couldn’t afford glossy brochures, so they spent money on cold calls and introductory letters. I never had a glossy brochure.

It was not technology. I didn’t have a website or email newsletter, but I did attract a lot of business. Most of the inquiries I was generating were by phone.

What was the difference between us?

I developed a marketing system that made me visible to people who would benefit the most from what I had to offer. Those same people were rewarded for contacting me.

It was possible for those people to become paying clients without me having to spend hours in meetings, writing proposals or haggling over fees.

People with more talent and experience were being kept out in the cold, but I was attracting enquiries from motivated buyers who were pre-sold and keen to hire me.

It was too good to keep to myself when I realized that I had cracked the code of winning business from large companies.

I started documenting every technique, strategy and resource that I had used to stand out from the crowd, attract enquiries, and most importantly convert that initial interest into paying business quickly. One of the challenges of trying to teach others something that comes naturally to you is that you don’t know the significance of what you know.

This is described as unconscious competence by psychologists. It becomes second nature for the skill to enter the unconscious parts of the brain when practised here.

The challenge is that after being unconsciously competent, the person might have difficulty explaining exactly how they do it. I found myself in that situation.

After months of struggling to wrestle my own notes and lists into some kind of order, I hired a consultant who is renowned for pulling secret formulas out of experts and paid him top dollar to drag the knowledge out of me.

It was an eye-opening experience for both of us and it wasn’t as painful as it sounds.

It took a long time. No vital element was left out of the 20 hours of phone conversation. We worked together for over seven months.

I spent months putting together a complete, easy-to- follow, step-by-step system for you.

Both of us were surprised by the amount of material I had to share on the subject of attracting corporate clients. We documented the strategies, systems and formulas for attracting corporate clients for 11 years. To make this material manageable, we needed to add action plans. I realized how many gems I had in my cabinets.

Things like that.

The wrong question is How do I get through to the decision maker? When you know and apply this the right way, you will leave your competitors in the dust. Any consultant can use the custom magic technique to eliminate price objections. Others will be amazed at how easy it is to secure the best paid engagements while they still struggle and get caught up in price haggling. Senior decision makers dropping everything to get you on the phone is how to find the head-turning hook. I will show you how to make your prospect crave what you are selling by showing him how to be the one thing that demands his attention. There is a way to nail the sweet spot of your customer. He trusts you because you understand his business and can give him what he wants. 99% of consultants make the mistake of killing the sale at the very first meeting. A simple sentence will ensure you never make this mistake again. It is a very simple tactic to eliminate marketing costs. A simple technique used by the highest paid consultants is overlooked by virtually everyone else.

Professionals who are serious about signing up new corporate clients need the programme. If you follow the new dynamic process model created by Bernadette, you will get results as well. Don’t waste any more time if you buy it and use it.

Michael Lister.

There are 28 proven ways to establish credibility and stand out from the crowd. Real life examples of winning proposals that you can model, plus a template for your own mega-successful sales proposal. An action plan for how to do it yourself. If left unaddressed, internal politics can derail your project. You can use this one to revive sales proposals that have been on hold for months because of budget, other priorities or any of the other nonsense reasons prospects tell you when they are simply too scared to go ahead. The one word you are almost certainly already using in your company literature, website, and sales conversations that is scaring away 99% of your potential clients will surprise and shock you. Even if you don’t get to meet them in person, you can form a special instant bond with them. This is the technique that will get companies to do business with you, while keeping your competitors out of the picture. If you want to win business from the client and sell without selling, you need to ask 45 powerful sales questions. You will be delivering paid work for the client while other consultants are still struggling if you move like lightning through the 3 stages of winning business with large companies.

It is huge. It has a lot of content all the way through.

It isn’t just a bunch of random ideas. You get a complete system for attracting corporate clients that will help you avoid traditional, time consuming prospecting techniques like cold calling and networking, so that qualified buyers are contacting you instead. I will walk you from initial interest to paying client so you can close the sale quickly.

Bernadette has created an exciting new package to help any solo professional attract corporate clients. The course gives a great insight into how to focus one’s efforts on what really matters in the corporate world.

The course is full of stimulating ideas and backup materials. If you are serious about attracting corporate clients into your portfolio, you should take the course. George Williams. Consultant.

The unique thing about this system is that it combines expert positioning with some specific action steps that will help you convert that positioning into paying business. Lots of people talk about expert positioning, nothing new there, but very few will show you how to turn that expert status into money in the bank.

I can show you step-by-step how to use words and phrases to get attention from buyers.

I will walk you through, step-by-step, how to convert that initial interest into paying business, pointing out every pitfall, roadblock and obstacle that brings many sales opportunities to a standstill and stops in their tracks, even revive opportunities.

You will finally start building the client list you’ve always dreamed of and have the confidence of knowing that you are delivering great results for your clients while building a solid pipeline of new opportunities so that feast and famine will be a thing of the past.

This works no matter what happens in the economy because it starts with aligning what you offer with what people are already looking for and buying. I have the processes and exercises to make this absolutely flawless for you. That means that prospects are more interested in what you have to offer and want to know more about you.

I was still not satisfied after all that.

You would think that was enough, right? When I got the final package, I wasn’t completely satisfied that I was giving you everything you need to attract corporate clients, so I added the following extras.

Bonus #1

A report on the mind of a corporate buyer. The value is $97

Do you ever wonder what your prospects and clients think of you? Have you ever had a meeting that goes really well, then the prospect disappears, or the project is put on hold? Did they tell you the truth or did you do something wrong? Well wonder no more. This Special Report will answer all of your questions and give you a chance to find out what your corporate contacts are thinking. It doesn’t stop there. I persuaded one of my long standing clients, who is a department head at multi-national that employs 158,500 worldwide, to agree to this revealing interview where he spilled the beans on what corporate buyers really want.

Some of his answers will surprise you, I asked the questions you have always wondered about. Here are a few of the things he said in the interview.

There are openings that can be used by external consultants. Smaller companies may have an advantage over big companies when it comes to winning business. He has been able to get the provider to believe in him. There are things that turn him off as a buyer. He asks people to write a proposal even though he has already ruled them out as a supplier. You will want to know how to avoid this. So much more. This interview will help you identify mistakes you have made accidentally, what you can do to get the competitive edge, and what corporate buyers really want from you. As a smaller external supplier, the doors are not closed to you. If you know how and where to press, they will swing wide open. If you’re serious about attracting corporate clients, you need to listen to this interview.

It translated well to the US market. I wasn’t sure about the inside the mind of the corporate buyer part. Having been a corporate buyer, it is completely accurate.

Jule Kucera is a woman. Jule Kucera has learning solutions.

The section on getting inside the head of the corporate buyer was particularly useful. We had no idea how we had sabotaged our marketing efforts and have re-written our material in light of what we have learned.

Hazel-Ann Lorkins.

The pack is about how to attract corporate clients. I recently purchased something from you. I am working my way through. Thanks a bundle!

Karen Dandridge is a person.

When my business was struggling, I reached out for advice and materials from Bernadette. Since that time, we have never looked back and we continue to absorb as much of her input as possible.

The man is Matt Somers.

The How to Attract Corporate Clients is the best investment I have ever made to help attract clients to my business. Within a few days, I had closed over 10,000 dollars in business with a new client. I gained expert status in my field after I developed my own information product that helped managers get the most out of their staff.

I enjoy the marketing aspect of my business so much that I now help other coaches get clients for their business. Thank you for this great insight, Bernadette!

Yvonne Bleakley. Masteringthemarketing.com is a website.

In 2007, I worked on the programme How to Attract Corporate Clients. This has been an investment that has been repaid many times. I liked listening to the CD’s in the car because I couldn’t find the time to attend marketing courses. The analogy of holding out bird seed and letting birds come to you rather than chasing them with a net has stuck in my mind. My contact centre training offering was the focus of my marketing efforts.

I wrote articles about contact centre topics. New clients approached me. The 2nd most respected person in the Contact Centre Industry was voted by Call Centre Helper magazine. I was interviewed by the radio station. It’s much more effective to promote networking events that offer the same courses as everyone else. I would like to thank you for giving me this focus.

Carolyn is named Carolyn. www.real-results.co.uk

Bonus #2

How to charge what you are worth. You should get the fees you deserve. The value is $97

Independent consultants have a hard time setting their fees at the right level. You could lose money if you set your fees too high and you could miss out on profits if you set them too low. Some people keep their prices low because they are afraid of rejection.

If your prices are too low when approaching corporates, that may be seen as a red flag that you don’t know what you’re doing. The programme helps you identify the lowest cost you should charge, how to move to value-based pricing, and how to overcome psychological blocks to raising your fees. I had to add this programme to the finished course because it is such an important part of your overall positioning.

Bonus #3

Q&A sessions about Feet To The Fire. The value is $399.

You are in a good position.

I created my Attract Corporate Clients system one weekend and then decided to sell it the next. No way! In 2007, I offered this training to a small group of people. Before I released the training, I wanted to see where the holes were in my system so I could plug them.

But that isn’t the only thing…

I held live Q&A calls with participants so they could ask questions specific to their businesses, as well as getting feedback about the course, so it could be reworked and improved.

You can eavesdrop on each and every one of them.

I recorded every single one of the Q&A calls so that you could listen to the questions people had for each section of the system. It is possible that someone else has asked the same question and my answer is just a few minutes away.

I can assure you that virtually all of your questions will be answered if you go through the system and listen to the Q&A calls. If you still have questions, you will have access to my support department and we will make sure you are taken care of. I would never leave one of my students hanging.

Bonus #4

Critiques are personal. The value is $374

I can help you one-on-one if you still have questions after listening to the CDs and using the action plans. You won’t be alone after you’ve immersed yourself in the material because you’ll get a critique coupon you can use with me. You can use them for a second opinion. I won’t hit you and I won’t give you a canned response, each one is personalized.

This is the only way to get my personal input on your business because I no longer offer one-to-one coaching.

I just reviewed my critique and it was really good. I wanted to say how useful the advice was. It’s clear that I have a lot of work to do but please let me know that I’m appreciated. Shekhar Varma.

Thank you for taking the time to critique. I kept saying, Of course! as you spoke. Why didn’t I see that? How can she tell I’m hiding my light? Jule Kucera is a woman. Learning solutions are available.

I am going to make sure that you have ongoing support and advice through my, as well as the critique.

Bonus #5

There is a 30 day complimentary membership in my marketing group.

The value is $97

I will not leave you high and dry once you receive your How to Attract Corporate Clients system. I want to make sure you have the latest information on a regular basis. I’m giving you 30 free days in my Marketing Mastermind Group. This new programme is exciting. Monthly phone meetings with my experts in the area of seminar marketing.

Digital recordings and written transcripts of calls.

Every call is recorded and sent to your door.

Quarterly BONUS private one-on-one coaching days with me.

Imagine how much quicker you will progress when you are able to compare notes with others who are already using my system, because you will connect with a powerful group of 200 people just like you who are using my methods for winning business with large companies. Your credit card will be charged the lowest member rate if you decide to cancel after 30 days. This bonus only applies to new members.

You might be thinking by now.

The price tag on this thing has to be pretty steep.

This isn’t going to be cheap nor should it because it deals with a very specific and specialized topic. This is not for everyone so it is expensive. I hope you are thinking about a big number. You should be. This isn’t a cheap ebook on marketing, it’s more of a collection of ideas from books you can easily find on Amazon.

I would make a big fat wager with anyone that the ability to attract and win business is the most important and valuable skill in any business. Think about it. Nothing happens until someone buys something. Unless you can convince someone to hire you and your expertise, your professional skills are useless.

You can literally write your own ticket once you master the system for attracting large business contracts. How much should I reveal my secrets to corporate clients?

Several examples of business winning documents and proposals have been included in this system. One of these documents generated over $373,100 in business, others brought in training contracts of up to $75,000.

Private clients have paid as much as $11,125 for my help with their marketing. One colleague tried to convince me that I should charge a similar price for this programme because I am essentially delivering nearly the same how to value here. I seriously considered it. I did not want this information to be out of reach for a lot of people. I put this system together to help other independent consultants and solo-professionals.

I won’t charge you anything near that, but I won’t put this material in the hands of anyone who doesn’t see the value. I know exactly how much this wealth-building information is worth and how much I sweated to put such a comprehensive package together for you, so I am not going to let it go cheaply.

I would not have sold or shared this information until last year. I wouldn’t want it in the hands of my competitors. I decided to make this information public because I am less active in the corporate world now that I have a family.

Real-life examples of ads, brochures, letters and proposals that I used to pull in clients on demand, material which up until now has stayed safely tucked inside my filing cabinets, are included in this system.

Let’s be honest. The course will pay for itself if you only use one of the strategies in my system to get a new client.

If you are someone who gets it, you will order right away. If this price seems like a stretch for you, remember that you are going to spend way more than $1997 this year in your business anyway. Maybe it’s for a new ad campaign or a new computer. This marketing and sales system will give you years of freedom and a competitive edge in your business, even if the laptop you just bought will be obsolete in less than 2 years.

There will be 20,000 additional revenue as a result of this programme. It seemed like a big investment to buy the How to Attract Corporate Clients. I did a dry run with HRM Coaching to see how the materials worked before committing money to a campaign. We wrote the outline for the course and I sent the brochure to 200 marketing professionals in London.

Within an hour of the email going out, we had the first booking and over the next 2 weeks, more came in from companies such as AXA Insurance, a Magic Circle law firm and many others.

I think we have generated somewhere around £20,000 in additional revenue as a result of using Bernadette’s methods.

HRM coaching by Hannah McNamara.

You would have to make a mess of everything I show you. Don’t listen to the audio CDs if you want to get hundreds of multiples of your investment.

You will be able to make back your tuition with the very first client you land using my system. You can recover your investment if you apply just one of the strategies I cover.

I did everything I could to make it as easy as possible for you to get your hands on this information. It is up to you to grab this opportunity with both hands.

It is effortless to get more sales. I invested in the Attracting Corporate Clients program in December of 2008. Since January 5th, I have grown my list by over 1500 people because of the easy-to-implement techniques in both of these programs. Between 50 and 75 people are opting into our system each week. The people who are raising their hands are interested in what we have to say.

We have had to increase our bandwidth because of the increase in traffic to our website. Our weekly traffic has more than doubled. I sold one of our products for purchase this month and got over $400,000 in orders in 8 hours. N.