CUSTOMER INSIGHTS AND CONSUMER ANALYTICS FOR ORGANIZATIONS CONCEPTS

Customers have more control thanks to the web and social media. Companies in both business-to-business and business-to-consumer are adjusting to a new reality in which user information is abundant. It requires a new set of skills to realign the customer interest as the center point in making important decisions. This course will teach you how to use customer insights and consumer analytics to better understand and address your target audience’s needs. Chris DallaVilla helps executives and members of organizational teams get up to speed on best practices for processes and procedures, driving target outcomes, establishing infrastructure, and defining policies for data privacy, security, and ethics.