You, too, can write copy that converts.

The first challenge was to create a product that could make a lot of money. The second is figuring out how to make your customers understand what you have.

You know the feeling if you have written copy more than once.

The email is supposed to sell people on your solution. The last time you tried to write copy, there was a voice in your head reminding you how hard it was. When your copy convinces people, you feel like you should write copy that converts them.

You’re trying to win the lottery on command

Great copy is not based on luck or chance. It is based on proven processes and reliable frameworks.

That doesn’t sound sexy. I am more than okay with that.

What is sexy? Testing your data-driven copy is the best way to find out if it beats the creative stuff. That is sexy. The data-driven parts of the business are always the best. Everything else is a guess. You can’t sell your boss or clients guesses.

When you know how to write data-driven “conversion copy,” every part of marketing, persuasion and growth gets easier

The art and science of using your words to get the yes is what conversion copywriting is all about. After studying and practicing all forms of copywriting for nearly 15 years, I created Copy School.

You can join us in Copy School. You will get the frameworks, formulas, processes and repeatable techniques to plan, write and optimize copy that gets results that are worth celebrating. Whether you write your own copy or hire people to, you will perform better with a clear understanding of what makes a message succeed or fail.