Is it possible to raise prices and keep customers? How do you keep those prices up and keep customers coming back?

We all under charge. We all under charge for our products and services. There are others in our field that charge more for what seems to be a similar offering to ours.

We know we should increase prices, but we can’t because we’re afraid our customers will leave in droves. We charge a lot less for our services.

The first time we sold a course was in 2006 I was happy with the price until I read the feedback from one of the participants. She said that she just did another course on the same topic and they were charging twice as much. I felt the fear of having to increase my prices even though I took the feedback.

We all face this dilemma. We don’t know how to increase our prices. How do we make sure we don’t lose clients and sales while still running a profitable business? How can we stop trusting our gut instinct and work with a precise system? How do we raise prices according to client demand? How can we increase prices step by step?

DARTboard pricing has been introduced. Setting higher prices but also increasing prices of products that already exist is a strategy provided by Dartboard Pricing. Three books are focused on dartsboard pricing. Understanding the psychology of pricing. , The price of products should be set higher. And The selling strategy is sequential. One of them all is this book.

You will be able to set prices that allow you to focus more on clients. No more being a headless chicken trying to work with clients. You can work with fewer clients who pay you top dollar. This pricing strategy gives you time to relax, to upgrade your skills, and yes, you feel a lot more respected with the prices you can charge.

You will learn in the three-part pricing series.

• The three essential elements of a sales page that help you increase prices
• How to use a fail-proof system to increase prices (this is incredibly fail-proof—and simple)
• How to create sequential pricing models that cause clients to want to buy even more products and services in future.

Book 1: Dart Board Pricing—A Systematic Method To Increase Prices (Without Losing Clients)

It may seem like a good idea until it has an effect on your work. Work becomes a chore when you have less time than before. How do you increase prices without people leaving?

We are going to learn how to use a system to increase prices in this book. We look at three core strategies that help the client buy more and stay with you longer.

You will learn in this book.

• The case for increasing prices and why cheaper prices drive clients away in the long run.
• Will this pricing model for me? (How the strategy works for products, services or courses).
• The power of the Dartboard experiment—and how to price a new product or service.
• The “three gorillas” that most people miss—and why it’s so hard to increase prices without these “three gorillas” in place.

Is there a way to cut and paste? There is a system called the Yes-Yes System.

Book 2: Increasing Prices—How to Use the Power of the Yes-Yes System

How do you buy a product or service? Most of the time, you look at what is being offered and then look around for a better price or better value. You are considering more than one brand, but also working out what that brand’s competition is offering. The Yes-Yes gets rid of the competition.

They compare two prices, the regular price and the premium price, instead of comparing you and the competition. The client is focused on getting the premium offer. What causes the client to act irrationally?

Why do they ignore the competition? You are about to discover the power of the Yes-Yes system.

You will learn in this book.

• Why you should provide only two buying choices for your product (never more!)
• Why 98% of clients pick the higher priced product or service (even when offered a lower price).
• Why the bonus is more important than the product or service itself (This logic makes no sense, but it works).
• Why you need to “copy” the price grid (and how any unwanted creativity will get clients to go elsewhere). This grid has been tested to perfection and in companies all over the world. It’s perfect—there’s no need to tweak it and really, you shouldn’t.

Which leads us to Book 3.

Book 3: Sequential Pricing—The Magic of Sequences (And Why They Transform A Business)

A customer is met with a product, after product, after product on your product page. How are they supposed to start? The answer is in karate. What happens if you are a white belt? What happens if you are a yellow belt? We know where we are and where to go next in life.

What if you have a lot of products or services? What do you do with seemingly unrelated products and services? How do you design a sequence that clients will follow, just like a karate sequence?

The cool book in this series is the magic of Sequential Pricing.

You will learn in this book.

• How to create amazingly powerful sequences with your products/services (clients actually follow this sequence).
• How to take clients from small products/services to higher prices—and then back down again (just like going from starters to mains—and back to dessert)
• Why you should avoid discounting completely—and what to do instead.

What is unique about this series? This isn’t something. froo-froo. There is a theoretical model. You can go to courses and read lots of books, but all you get is more. froo-froo. . The overview of how to go about pricing is part of the series. You can copy the model and put it up on your website in a presentation or brochure. Or, it is. froo-froo. Time!

Don’t take my word for it. You can check it out for yourself. Take some time to read the e-books. If you feel that the books are not what you expected, you can use them. ‘Super Guarantee Smiley’ . We will give you a full refund without any questions. If you send us an email, we will be happy to give you a full refund.

PLUS TWO SPECIAL BONUSES

The Target Profile helps with your pricing strategy.

• Learn how the target profile interview helps you get to your uniqueness—which is critical to higher prices.
• Why you’ve been wasting time trying to write sales messages, and how the target profile interview almost writes the sales page for you.
• How to glean powerful information from the target profile interview that enables you to understand what the client really wants

There are special bonuses for the Ben Settle reader.

The entire pricing sequence is the special bonus.

• No more getting bogged down in analytics, metrics, etc. A simple step-up-step system to pricing.
• How to sell to people in a way where, psychologically, people are comfortable being sold to and even enjoy it.
• Learn how to takes all the guess work out of what to sell to whom and when.

Writing just one email per day is how to clear six figures.

• The world’s simplest 6-figure per year sales funnel
• The only 5 subject line templates you’ll ever need
• A secret way of writing emails people love to read and buy from