Stefan Michel – Value-Based Pricing
Stefan Michel – Value-Based Pricing
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Description
Stefan Michel – Value-Based Pricing
Are you charging a fair price? Value-based pricing is a strategy in which you set prices based on perceived value to customers instead of on cost.
The key capabilities of value-based pricing include superior customer insights, an understanding of your market, and the ability to manage prices and apply pricing psychology. Along the way, learn how to apply psychological principles to affect how customers perceive prices, as well as the benefits of customer segmenting and the concept of pricing as pain management.
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