Who’s it for?

If you are interested, the Freedom Formula Home Study Program is for you.

• You want to get more leads online.

• Tracking your marketing efforts will allow you to know which ones make you money and which ones cost you.

• You want to know that you will get a positive return on your investment in marketing.

• It has more power than you are getting out of it.

• You would like to understand the science of marketing and conversion.

• You are willing to work hard.

What’s in the Home Study Program?

I held a three day event in April of 2012 with my high paying clients. They paid a lot of money to attend. The core principles that guided our early success were taught by me while I was the Director and VP of Marketing at Infusionsoft. The principles are tried and true. The process is predictable. The process can be applied to any business. This is not a quick process. It is the way to grow your business. In eleven modules, I taught these principles. The core of The Entrepreneur’s Freedom Formula Program is now a DVD.

Module 1 – Your Three Part Vision

Great lead generation is dependent on alignment. Chances are you have tried to drive traffic before. You will be able to align your message with your audience and your results with your personal goals with the help of this crucial part of the program.

Module 2 – Sniper Marketing

It’s important to understand the way your audience thinks. You will learn techniques that will help you find the right target.

Module 3 – Conversion Cornerstones

The battle is won on the battlefield of conversion. The 4 Cornerstones of Conversion are needed to maximize your marketing efforts.

Module 4 – Know Your Numbers

You will lose your money if you can’t track it. It will work out if you stop wasting money. Once you have the proper tracking and systems in place, you can see exactly what the return on your investment is.

Module 5 – Conversion Momentum & Economics

Stop signs are all over the place in your funnel, if you are like most. You are sending people away. The technique for creating momentum and increasing it is taught in this module.

Module 6 – Marketing Insights

It is important to research. Have you ever wondered how to find your audience online? How to get in front of them? In module 6 I teach you how to find hungry groups of people who will buy your stuff.

Module 7 – Effective Websites and Landing Pages

When traffic arrives, you need to be prepared to convert it. I teach you proven techniques for making your site more effective. I conduct live website reviews and teach the core principles of the best websites.

Module 8 – The Right Traffic at the Right Price

Everyone wants traffic. Buying traffic can be difficult. If you follow Modules 1-8, you will be 80% of the way there, but at this point, I will teach you the steps I took when I spent $150,000 per month buying traffic.

Module 9 – Your Lead Generation Plan

I teach you how to put it all into a plan that is safe and predictable. I will review this with you.

Module 10 – Get The Money

You have to help people over the edge if you want to get the money. The crucial part of the marketing and sales cycle is not to be overlooked. There are a few pointers here that go a long way.

Module 11 – Implementation

You will get instant access to a series of videos that show how to implement the ideas taught in this program. I show you how it all works by walking you through my own set up. The biggest difference between successful and not-so- successful is rapid implementation.