Drew Boyd – Branding Fundamentals
Drew Boyd – Branding Fundamentals
Digital Download: You will receive a download link via your order email
This course explains how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels…
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Description
Branding Fundamentals
By: Drew Boyd.
This is the length of the story. 1h 26m
It was released. Feb 10, 2015.
Description:
Learn how to launch a brand and measure its success with a framework for branding. The course explains how to define and position a brand, how to communicate it to employees, and how to market it. The author explains how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. The course ends with solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand.
Topics include:
- Identifying your core values and drivers
- Linking your business model to the brand
- Identifying customers
- Developing your brand promise
- Expressing brand identity
- Creating a brand book
- Expressing brand in social channels, through advertising, and in packaging
- Measuring brand performance
Contents:
3m 3s is the introduction.
1. Understanding branding is 9m 37s.
2. Defining the brand is 20m 25s.
3. 9m 30s is the positioning of the brand.
4. 10m 59s is how long it takes to express the brand identity.
5. Communicating the brand internally is 9m 42s.
6. Communicating the Brand Externally is 13m 41s.
7. Brand performance and value are measured in 22s.
3m 23s is the conclusion.
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