Eric Clark – The Want Makers: Inside the World of Advertising: How They Make You Buy
Eric Clark – The Want Makers: Inside the World of Advertising: How They Make You Buy
Eric Clark – The Want Makers: Inside the World of Advertising: How They Make You Buy
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Description
Eric Clark – The Want Makers: Inside the World of Advertising: How They Make You Buy
The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Advertising affects the whole of our lives- the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do and how and why.
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