Name: Joseph F. Coughlin – The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market - NextSkillUp
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Joseph F. Coughlin – The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

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Joseph F. Coughlin – The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

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Joseph F. Coughlin – The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

Oldness. A social construct at odds with reality that restricts how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day.

Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want–not what conventional wisdom suggests they need. In The Longevity Economy , Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.

Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women–they outnumber men, control household spending and finances, and are leading the charge toward tomorrow’s creative new narrative of later life–is especially illuminating.

Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.

REVIEW

I liked this book. It is thought- provoking, insightful, and fun. We get wrong about a world where people live a long time, how innovators botch serving such people, and how everyone from families to companies can do a lot better. Coughlin shows how design and innovation can change the way we age. He is the author of Being Mortal.

Forget what you have. Think. You know about aging. Thanks to Joe Coughlin, the landscape of later life has changed, and we now have aGPS to guide us through this exciting new world. Andy is the head of Merrill Lynch Wealth Management.

The time has come for a new narrative of possibility in old age. In. The economy of longevity. He shows businesses how to profit from the opportunities it provides and how to create a better narrative. Jo Ann is the CEO of the organization.

The idea of exploding old age has been done by Joe Coughlin. The result is an indispensable road map for how to take full advantage of life’s ever-lengthening third act. Among the world’s longest-lived people, celebrating older people is a key ingredient. The economy of longevity. The show shows us how to help the wisest people among us live longer. Dan is the National Geographic Fellow and author of The Blue Zones.

In. The economy of longevity. Joe Coughlin offers insights into the aging population and how it is transforming our society and economy. Longer lifespans will change the way we live and offer incredible new opportunities, but will also require a new rigor in the way people plan and save for their later years. The work of Coughlin helps build critical understanding of the need for individuals, businesses and policymakers alike to adapt and change for the future. The President and CEO of TIAA is Roger W. Ferguson, Jr.

The book is full of real-life examples that are too big to ignore and too interesting to forget. The economy of longevity. It forces you to rethink the role of consumer insights and trends. Marriott International has a Chief Commercial Officer.

What a great book! There are many biases surrounding our perception of aging as a path to irrelevance. It should be seen as a path. ascendance. . Increasingly. Inclusive. The golden years are where businesses are going because of the longevity economy. John Maeda is the author of The Laws of Simplicity.

ABOUT THE AUTHOR

The man is Joseph Coughlin. The MIT AgeLab was created to understand the behavior of the 50 population, the role of technology in their lives, and the opportunity for innovation to improve the quality of life for older adults and their families. He is on the board of directors of several organizations. Major companies in the United States and internationally include BMW, Colgate, JP Morgan, Marriott, Johnson & Johnson, and many others.

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Joseph F. Coughlin – The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

Joseph F. Coughlin – The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market