Companies used to find success with a product-first orientation. The. It’s called the Inversion Factor. The companies of today and tomorrow will have to abandon their product-first orientation. Rather than asking How do the products we make meet customer needs? companies should ask How can technology help us reimagine and fill a need? Zipcar reinvented how people interacted with vehicles, instead of developing another vehicle for moving people from point A to point B. The traditional car company mission was inverted by Zipcar.

The introduction of smart objects connected by the Internet of Things signals fundamental changes for business according to the authors. New ways to meet human needs are being powered by the internet of things. Some of the companies that know this include giants like Amazon, and lesser known companies like Tile, Visenti, and Augury. The Inversion Factor is related to inversion. There is a plan for businesses that want to follow in their footsteps.

The Internet of Things, Intelligence of Things, and Innovation of Things are three of the evolutions of the Internet of Things. They offer a plan for businesses making the transition to inversion and interviews with leaders of major companies.

REVIEW

Microsoft is obsessed with customer needs and has a growth mindset. The authors take us on a journey that looks beyond narrow product strategies to breakthrough built on innovation, technology, and culture.

A person named Satya Nadella. Microsoft’s CEO.

The Inversion Factor is related to inversion. There is a compelling vision for the evolution of the internet of things. The book explores technological, architectural, business, and cultural considerations in order to invent an extraordinary world of products and services through a process the authors cleverly call the Innovation of Things.

Ito Joi. The author is the Director of the MIT Media Lab. How to Survive Our Faster Future is the topic of Whiplash.

Zipcar succeeded because of ground-breaking use of technology in service of the real north star. The book describes how the real-time digitization of our physical world can transform lives with the right focus.

Robin Chase. The author of Zipcar and Veniam. Peers Inc.

The Inversion Factor is related to inversion. There are implications of hyper-connectivity in the Internet of Things. It argues against the conventional wisdom of making products people want in favor of developing better strategic planning. The book is essential for managers and technologists.

David Hsu is a person. The Richard A. Sapp Professor of Management is at the University of Pennsylvania.

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