YOUR FIRST 5-FIGURE WEBINAR

If you stick with me for a while, I will show you why I am sticking to my guns.

You may have heard something, but it’s not true. People who attempt webinars never break even. The funny thing is that I did everything right and got a return of over $1,000. My tech set up was triple-tested and held up great, I had 100 people show up for the call, and my content was great.

There was a mistake on my end that nobody warned me about. I know that my own epic fail may sound like it, but if you have ever tried a webinars yourself, you will know that it is uncommon and unlikely.

If you don’t have a list, you whip up a few Facebook ads, tie them together with a registration page, and wait for the magic to unfold. You go to work on your content because you feel good about it. You labor for hours wondering what you will share with your audience, and how you can somehow steer the conversation into a natural sales pitch that doesn’t make you feel sick to your stomach.

You can already feel how contrived it is, even as you write it.

You have already spent hundreds of dollars on ads and technology that you don’t know how to use, so you plunge forward with a screw it, let’s do it mentality.

You take stock of it all, and then breeze through the instructions.

Maybe there is a tech guru in your mastermind group who owes you a favor and steps up to the plate and delivers.

That’s all. That was very close.

You review your notes, make some edits to the slides, and do a few vocal warm-ups to make sure you are projecting correctly. There are checkmarks. Only a small group of your friends and family who showed up for moral support were able to register for the live event.

What happened to those expensive leads? AHH.

Are the few that made it even the right type of audience?

Are they waiting for an excuse to check out or do they care about you?

You fight the flinch, hide your disappointment, and jump into a scattered mix of slides, screen shares and sales pitches if you can convert the few people that actually showed up. You were told that the YES momentum would come so easy.

For a split second, you can swear you are back on stage at your old middle school delivering your first public speech to a bunch of disinterested teenagers.

You bravely give it your all and awkwardly transition into your pitch.

Negative self-talk floods your brain.

I don’t know who to sell.

I don’t want to sound sleazy or pushy.

The few people I have will not trust me again.

You push through it and say a few words.

A blessing.

Crickets.

There are tumbleweeds.

The curtain needs to be closed.

The exit stage is right.

You curse the so-called webinar training course you bought that covered only one piece of a large, intricate puzzle…and cast-off webinars as an expensive, complicated, ineffective system that has no place in your business.

While waiting and hoping for webinars to die a slow, painful death, you pat yourself on the back, lick your wounds and learn to live another day. Not like you are mean or anything.