DAVID MECKIN – NAKED FINANCE

There are technical issues surrounding financial managements. Naked finance. Practical basics are needed to make sound financial decisions. By showing how to control cost, sales, profit, and cash flow during long-term projects. Naked finance. The foundation needed for a profitable business can be offered.

FROM PUBLISHERS WEEKLY

Meckin, an accountant and managing director at a financial consulting firm, tells them what he is going to say, then summarizes it in both words and pictures. While his approach may be too basic for managers or those with advanced financial literacy, newcomers to the subject will benefit from its nuts and bolts explanations. Meckin wants to remove technical jargon from the financial statements and the mechanisms behind them. His friendly tone leads readers through explanations of concepts such as calculating profit, a dividend yield’s significance and the relationship between cash management and profit management, leaving nothing to interpretation. The book is an introduction to accounting principles. The simplicity can be pedantic as with Meckin’s labored metaphor comparing financial management to driving a car. The skeleton of the book’s outline makes it easy to skim. On Feb. 11 Reed Business Information is a division of Reed Elsevier Inc.

REVIEW

An excellent Return on Investment is what the business executive said about the book. The basics of finance are covered in a clear and simple way. Robert King, Group HR Manager, Harvey Nichols said that nobody makes this subject more interesting and enjoyable to understand. If you want to be credible in business conversations, you need to read this book. You can pretend that understanding finance isn’t important to you, but in reality it is. Fraser Longden, Director of Retail HR, B&Q said, If you don’t know your asset turnover from your cash flow, read this now! It is written by an outstanding practitioner, it has a high degree of sophistication which will not be perceived by the technically untrained reader, it outlines how managers can understand and use finance in their jobs, and it explains it all in a clear, witty and informative manner. It is a good guide for managers. It is a stunning introduction to finance which should be part of every manager’s toolkit. David Meckin has made the business of understanding finance fun for thousands of managers. John Dean is the Chief Executive of the British Shops and Stores Association.

David Meckin is the author of Naked Finance, Free Naked Finance, Naked Finance Torrent, Naked Finance Review and Naked Finance Group buy.