Jeff Thull – Mastering the Complex Sale How to Compete and Win When the Stakes are High!

From the inside.

Fluctuating customer requirements are putting more pressure on sales professionals. Complex sales is the most competitive and lucrative arena in the sales world. It’s difficult to set yourself apart from the competition. Success requires superior strategies and precise execution. If the stakes are high and you are expected to win, you will need the complex sale.

Jeff has been teaching leading-edge strategies to professionals involved in complex sales for two decades. He presents his proven and effective methods in a book that anyone can use to break away from the pack.

The Prime Process is a new business paradigm that gives you a solid system, as well as unique skills and the mental discipline needed to execute it. The Prime Process clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor.

It raises the bar for all sales methodologies. Making quality business decisions is not just about selling. The book shows you how to position yourself as a source of competitive advantage. Customer loyalty is the most formidable barrier to your competition and it creates trust rather than suspicion.

The Prime Process shows you how to sell a complex sale.

• Gain access to and connect with the highest levels of power and influence
• Differentiate yourself from competitors early in the sales process
• Dramatically reduce the sales cycle time
• Prevent “unpaid consulting”
• Create questions that bring unrestricted flows of information
• Separate real business from resource drains
• Translate your market strategy into sales results

Mastering the Complex Sale is the only book that shows you a step-by-step process to compete and win when the stakes are high.