Olivia Parr Rud – Data Mining Cookbook
Olivia Parr Rud – Data Mining Cookbook
Olivia Parr Rud – Data Mining Cookbook
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Description
OLIVIA PARR RUD – DATA MINING COOKBOOK
This collection of models of the most commonly asked data mining questions can be used to increase profits and reduce costs.
Business managers need to be able to mine company databases in order to find new ways to improve customer sales and support. There is a step-by-step guide to creating and implementing models of the most commonly asked data mining questions in this book. Readers will learn how to prepare and mine data. The author, who has over ten years of data mining experience, provides actual tested models of specific data mining questions for marketing, sales, customer service and retention. These models can be used for reader use.
TABLE OF CONTENTS
Acknowledgments.
Foreword.
There is an introduction.
About the author.
About the contributors.
There is a plan for the menu.
The objective is set.
Selecting the data sources.
The cooking demonstration.
The data is being prepared for modeling.
Transforming the Variables is the process of selecting them.
The model is being processed and evaluated.
The model is being tested.
The model needs to be implemented and maintained.
There are requirements for every circumstance.
Understanding your customer is about profiling and segmenting.
Modeling response to targeting new prospects.
Modeling risk is how to avoid high-risk customers.
Modeling Churn is how to retain profitable customers.
Modeling lifetime value is what targeting profitable customers is about.
Modeling on the Web is related to fast food.
Univariate Analysis for Continuous Variables is in Appendix A.
Appendix B is about univariate analysis.
It is recommended to read.
What is on the CD-ROM?
Index.
AUTHOR INFORMATION
OLIVIA PARR RUD is the Executive Vice President of Data Square, a leading database marketing consulting firm. She has over 22 years of experience in data mining, predictive modeling, and segmenting for a variety of industries, including credit card, insurance, high tech, telecommunications, and catalog industries. She provides 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299
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