PAUL HAWKEN – NATURAL CAPITALISM

Natural Capitalism allows organizations to increase profitability and efficiency while being more socially responsible. The concept integrates the triple bottom line, a term that refers to the business goals of profitability, environmental awareness, and social responsibility, into a single bottom line, fostering greater levels of operational efficiency within organizations.

Hunter Lovins uses the principles outlined in the book Natural Capitalism: Creating the Next Industrial Revolutions as the basis for his consulting and educational services. The book was praised by former President Clinton as the bible for the next industrial revolution. In 12 languages, it has sold over 100,000 copies.

The year after the publication of The Ecology of Commerce, Natural Capitalism emerged as an idea and thesis for a book. After meeting with and speaking to different business, government, and academic institutions in the aftermath of the book’s publication, it became clear to Hawken that industry and government needed an overall biological and social framework within which the transformation of commerce could be accomplished and practiced. The basis of the book was written by articles and papers. The idea that the economy was shifting from an emphasis on human productivity to a radical increase in resource productivity was a key element of this theory. This shift would provide more meaningful family-wage jobs, a better worldwide standard of living to those in need, and a reduction of humankind’s impact upon the environment. The context for Natural Capitalism was in a theoretical framework.

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