Do you ever worry about being expected to understand what finance people are saying? Whether you are in a large organization or just starting out on your own, you will want to know how you can achieve the financial targets that are critical to you and your business.

Financial ratios can be used to measure the performance of a business. Corporate frauds and corporate governance are high on the public agenda and this has never been more important. Understanding how they can be used positively to maximize value and success in a business is important.

The full scope of business is covered in this book. It uses a model, the Enterprise Stewardship Model, which has received international renown, to demonstrate the power and limitations of financial ratios and explore the tangible and intangible aspects of creating value in a business. It shows how ratios can be used to help maximize, value and success. There are worked examples to show how to generate and calculate key financial ratios.

The CD that is included with the book allows the reader to understand and apply the subject for themselves through the use of interactive exercises. There is a short introductory video, a slide show, and some structured questions to prompt a strategic business review using ratios.

The book is about relationships. A ratio is a relationship between different numbers. Understand them and be able to work with them. It is important to understand and be able to work with people in a business and this book looks at different perspectives on a business and explores how financial ratios can be interpreted differently from different standpoints.

A great job! You have made the subject easy to understand. Peter Hutton is the Managing Director of Brand Energy Research and used to be the Group Development Director for MORI.

Excellent concept, well written and executed. Dr David Hillson, Director of Risk Doctor and Partners said, Financial Ratios has a logical structure and flows well, I really enjoyed reading it and couldn’t put it down.

Financial ratios can add value to a business. Do your customers know what the finance department is telling them and what they should do about it? Financial ratios can help you grow and manage your business. Through the use of interactive exercises, the reader can understand and apply the subject for themselves.

Richard Bull has financial ratios.

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