WILL MARSHALL – RICH POOR SHAREOWNER

In a way that is easy to absorb. Poor shareowner. Managers can do five things to create value for Shareowners, and investors can do two things to create value for themselves. The book is a business novel set at a Colorado dude ranch and it makes readers better investors, better managers and more informed citizens.

On a beautiful summer afternoon, Wendy Stevens, a bright, young, confused and tired New York investment banker, drove her silver BMW convertible the final few miles to a much-needed vacation at the ST Bar Ranch in Colorado’s San Juan Mountains. Her fatigue was caused by hard work. She was confused about how to become a successful investor. As the week goes on, Wendy meets fascinating guests and sagacious ranch hands who help in her search. There are three factors that cause stock prices to change. She learns who controls each of the three factors and how to judge if the CEO and CFO are creating Shareowner Value, while listening to ideas that will make her a better investor and manager.

At the end of the week, as Wendy drove away from the ranch, she felt refreshed with new ideas to help her and others to become richer Shareowners, but she also left the ranch with new friends and a new perspective on the important things in life.

Will Marshall is a poor shareowner.

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