Name: Aja Frost – The Content Cluster Strategy - NextSkillUp
Price: 55.00 USD
Availability: InStock

Aja Frost – The Content Cluster Strategy

Digital Download: You will receive a download link via your order email
Join HubSpot, Head of Content, SEO, Am Frost, as she teaches you the art of the content cluster, a content marketing strategy thats helped HubSpot generate record-setting number of leads and software trials from their blog.

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Aja Frost – The Content Cluster Strategy

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Description

The Content Cluster Strategy

There is a course overview.

The art of the content cluster is a content marketing strategy that has helped HubSpot generate record-setting number of leads and software trials. In the workshop, you will get to learn about your SKI bamy and Bay the and outs of research. You will come out of the workshop with a complete topic cluster of your own and a plan to finish the rest. You will be able to show your reader and search engine that you have both breadth and depth in a topic, making you the ultimate authority.

What are you going to learn?

There is a quick review of the most important concept.

How important is the topic cluster strategy in your business?

Do you know how to create targerted content for your customers?

How to use the tools to get more leads.

Course Outline

The Topic Cluster Strategy

SEO 101

There is a cluster strategy.

Diving deeper.

Build a Topic Cluster. Pick The Overarching Concept

Mapping Topic Gaps

Content Audit

Build a Topic Cluster. Map The Cluster Pods

Keyword Research

Content Gap Analysis

Net New Posts

Refreshed Pos.

Build a Topic Cluster. Create The Pillar Page

Create Pillar Page

As HubSpot, head of content SEO, AJa guides as website and blog search strategy. She’s spoken at INBOUND, SearchLove, TechSEO Boost, SMX, Advanced Search Summit, and more.

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About Aja Frost

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from nextskillup.com .
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).

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