Andrew Lock – Retention Secrets

Andrew Lock – Retention Secrets

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Andrew Lock - Retention Secrets Andrew Lock – Retention Secrets

Ready to learn the
secrets of customer retention?

Dear friend.

It all started with a visit to the gym.

One of my new year’s resolutions was to get in shape after a cold January morning in Salt Lake City.

As I signed up, I couldn’t help but wonder if I’d beat the statistics. What are the statistics? I had read a news article that morning. Almost all of the people who join a gym in January cancel within 3 months.

Oh wow! That is crazy! That has to be the case. The worst retention rate. Of almost any industry, right?

The gym was aware of the challenge as it happened. I signed the dotted line. Steve guided me through a list of items that were designed to WOW me, and avoid the cancellation.

As a business owner. A curious marketer. I started immediately after Steve showed me the new member. They were analyzing what they were doing. It made me even more curious.

First of all, Steve. Affirmative. For my decision. He gave me a tour of the facility and introduced me to some of the staff. He took me to a high-tech room that looked like a lab and introduced me to Tiffany, who measured my body mass, blood pressure, heart rate, and so on. Base to work from. And so it continued… I was escorted to the red carpet from one area to another. I was at the juice bar at the end of the tour. I received a really cool sports bag and was invited to order whatever I wanted off the menu as a welcome gift.

I was drinking my freshly squeezed drink. It’s called Julicious. Steve explained that the sales staff had been juiced. meticulously trained. It was working well to take new members through a hand-holding process.

How well? I asked. I couldn’t help myself.

I would like to ask my boss, he is right here. Steve replied in a helpful way.

The long and short of it was that the gym had. New member cancellations have been reduced. Within the first 12 weeks.

To say that. It was epic. It’s a gross result. It was just what it was. There is a revolution. For their business. They had been able to do that. Cut their front-end marketing costs in half. Net profits were up more than 25%. Keeping. More members than before.

They did not need to put so much time, effort, and money into customer acquisition anymore. The gym is full most of the time with existing members.

That experience is what it was. 7 years ago. I was a member of that gym until I moved to California.

The cleverly designed retention process had a huge impact on me. I wanted to study and master the topic of customer retention.

I was invited to be considered a world expert on the topic. You can speak about it internationally at industry events. Like. The show is about subscription shows. And. Customer retention systems are implemented by me. Some people call me. subscription scientist It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it I prefer to say that. Retention Geek! That’s right.

I want to be careful before I get ahead of myself. I had a bigaha moment with you on the topic of retention.

The Marketing Pendulum Has Swung Too Far!

What do I mean by this? For some strange reason…

The vast majority of businesses focus their efforts entirely on customer acquisition and they ignore retention.

It is true. It is an epidemic. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Some startup’s value their company based on the number of new customers they acquire.

Some businesses. Think. They are giving attention to retention. There is a dirty little secret. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Their efforts to handle customer retention are usually misguided. The business has a bad reputation.

I will prove it to you.

I was invited recently. Roundtable discussion. The founders of some well-known subscription service companies were included. Two of the founders gleefully shared that the topic of retention came up. Their solution was to hide the cancel button. I spit out the water I was drinking because I now know that thinking is wrong. The fix is theirs. Exactly opposite of what you should do!

There is a simple truth that you haven’t been told.

It’s a LOT easier to make money by KEEPING customers,
rather than acquiring them.

With the marketing pendulum stuck in position towards customer acquisition, I created a course to help as many businesses as possible. The balance should be brought back. To both customer acquisition and retention. When those two elements are in harmony, a business can see their profits increase, customers are happier, they receive higher valuations during exit, and many other benefits.

You’ve spent time and money to get your customers…
Why keep flushing that time and money down the toilet?!

H E L L O!

Let me introduce myself…

I have a name. Andrew Lock. I am the host of the popular WebTV show. Help my business! And author of books. There are 7 best-selling business books. Including. Walt Disney’s Way It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it And. Lessons from big brands.

I became interested in the topic of customer retention. I have since then. It was studied, tested, and devised a system.

I have helped thousands of business owners. Entrepreneurs can build a better business. It’s financially free.

Introducing…

O N L I N E T R I N G.

“Retention Secrets” – The Ultimate Guide to Customer Retention

It is. 100% video based training. It was designed to help you. Customers should be kept along as much as possible.

There are. There are 13 modules. And You will learn the most. It is advanced and advanced. Retention strategies have been proven to work. They work for any business.

It is 100% guaranteed.

This could very well be. There is a life-changing opportunity. For you. It is possible to keep customers buying from you over and over again.

What’s Included In The System?

Lifetime access is included in this training program.

I will explain why it is so important in the first lesson. Give attention to retention. invite you to think about it. Powerful case studies.

In this lesson, I will introduce you. Harvard Business Review. The study helped me think about retention.

Learning from an old adage. You can’t improve what you don’t measure. I will show you the two best ways to do it. Measure the effectiveness of retention.

You will discover more in this lesson. There are 20 wildly different reasons. Why people? Purchase or cancel a service.

We will review how most businesses have the wrong information. The approach is antiquated. To retain customers.

We will discuss the retention strategy in this lesson. orientation Which includes the entire. The customer experience.

The retention strategy will be covered in this lesson. Immediate return. Which is all about. Fast delivering value.

Customers feel connected to you and your business. They are more likely to stay around.

We will look at how it is in this lesson. It’s important to recognize customers. At every chance. They feel appreciated.

There is a ladder of ascension. It is an essential component. Most businesses don’t pay attention. You will see many. examples How to build it.

We will go deep in this lesson. Technical processes. How do you do it? Customers can be managed. Through your system.

In this lesson, we will look at how to handle refunds. It’s appropriate. How to determine genuine requests.

Here’s a taste of what you’ll learn in this course:

  • 7 critical retention strategies you must know about and implement
  • The paradigm shift in customer acquisition vs retention
  • The 2 most frequently made mistakes in onboarding
  • What you MUST know about calculating the churn rate
  • 4 magic word s Netflix uses to drastically reduce cancellations
  • The membership trick most SAAS companies don’t know about
  • How to (at least) double subscription income
  • The giant myth about email communication
  • 3 very practical strategies for handling refund requests effectively
  • An eye-popping demonstration of the ladder of ascension
  • The SECRET that explains why people cancel vs stay
  • Why hiding the cancel button invariably backfires
  • What to do when someone calls into customer service to cancel
  • The communication tool that’s even more effective than email
  • 7 step system for creating an effective onboarding video (with scripts)


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Andrew Lock - Retention Secrets

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