“How We Craft Ad Copy that Increases ROI 2X-5X with a ‘Coded’ Approach Using Proven Formulas Tested on Over $963,808.44 Ad Spend in 2018 Alone…”

We all need a system that makes our ads sustainable so we can scale our business.

The “ Code of Conversions ” is that proven system…

It took a long time for me to develop social media copywriting.

The traditional direct response schools of thought are what inspired the Long Salesletter that you found in your mailbox.

When it is fundamentally different, why does everyone try to fit a square peg into a round hole by applying the same method on social media?

After spending over 2 million in Facebook ads over the last few years, I have proven that our new methodology works better than any traditional direct response techniques.

Old, tried and true methods are failing at a faster rate than ever before. Some of the concepts still apply.

The concepts are not the same as they were before.

There are new platforms and new rules. They are here to stay.

The first lesson of The Social Rules of Engagement will show you the difference between the old and the new.

• Module 1: The ‘Social Rules of Engagement’ – $299 Value
• Module 2: Audience Engagement Formulas – $999 Value
• Module 3: Proven Ad Formulas and Templates – $999 Value
• Module 4: The E.P.I.C. Story Formula – $899 Value
• Module 5: Video Formulas and Ad Templates – $999 Value
• Module 6: Ad Optimization & Funnel Optimization – $999 Value
• Module 7: Safely Scaling With Margins – $699 Value
• Bonus #1: Retargeting Schemes Webinar – $699 Value
• Bonus #2 : “Code of Conversions” Facebook Group- $297 Value
• Bonus #3 : Recorded Q&A Webinars for each Module- $995 Value
• Bonus #4: Empathy Map Session with Irina – $299 Value
• Bonus #5: Completion Guarantee 1 Hour Ad Review – $800 Value

There are 4 ‘Instant’ Bonuses included in access.

There is a 3 1/2 hour recording of the retargeting scheme.

Chris revealed the master plan behind some of his largest clients and the unique retargeting that his agency uses to get maximum return on ad spend.

The Facebook group is exclusive to theConversion Coder.

There is a private Facebook group forConversion Coders where otherConversion Coders share their work and support each other in cracking the Code of Conversions.

There were recorded Q&A webinars on each module.

Chris stayed on until the last question was answered for each module.

There is an Empathy Map Session.

Join the three of them for a 2 1/2 hour map session.

The curriculum for the class.

• Welcome to “Facebook Code of Conversions”
• BONUS: Facebook Group Access Instructions
• Pre-Course Webclass (IMPORTANT – Must watch before taking course)

The social rules of engagement are the first module.

• Welcome to “Facebook Code of Conversions”
• Lesson 1: The Social Rules of Engagement (Part 1)
• Lesson 2: The Social Rules of Engagement (Part 2)
• BONUS: Module 1 Deep Dive Webinar

The second module is about audience engagement.

• Lesson 1: How to use “UPSYD”
• Lesson 2: 7 Crucial Headline Elements
• Lesson 3: Unaware Headline Formulas
• Lesson 4: Problem Aware Headline Formulas
• Lesson 5: Solution Aware Headline Formulas
• Lesson 6: Product & Deal Aware Headline Formulas
• BONUS: Module 2 Deep Dive Webinar

The third module contains proven ad formulas and templates.

• Lesson 1: The “NNS 105%” Framework For Facebook Ads
• Lesson 2: How to ‘Reverse – Engineer’ an Offer
• Lesson 3: How We Use the “Offer Analysis”
• Lesson 4: The “Ideal Customer Formula”
• Lesson 5: Ideal Customer Formula Walkthrough
• Lesson 6: The ‘EPIC’ Ad Formula
• Lesson 7: The ‘Better Way’ – Webinar Invite – Solution Aware
• Lesson 8: ‘The Rainmaker’ – Lead Magnet – Solution Aware
• Lesson 9: Solution Aware Direct to Cart Template
• BONUS: Module 3 Deep Dive Webinar

The EPIC Long Copy Story Ad Formula is the fourth module.

• Lesson 1: The ‘Epic’ Story Formula
• Lesson 2: Engage – Setting the Stage
• Lesson 3: Present – Presenting the Struggle & the Challenges
• Lesson 4: Illustrate – Showing the “Journey of Discovery”
• Lesson 5: Convert – Revealing the Code & Your Call to Action
• Lesson 6: Template – Long Copy Story Ad – “Credible Witness”
• BONUS: Empathy Map Session with Irina & Keith
• BONUS: Module 4 Deep Dive Webinar

Video ad formulas and templates are part of the fifth module.

• Lesson 1: Video Ad Guidelines
• Lesson 2: What You Need to Know Video Ad Template
• Lesson 3: “Absolute Proof” Direct to Sales Page Video Template
• Lesson 4: “The Cart Filler” Video Ad Template
• Lesson 5: Anyone Can Do This Video Ad Template
• BONUS: Module 5 Deep Dive Webinar

The 6th module is Ad & Funnel Optimization.

• Lesson 1: The NNS Complete Ad Creation Process
• Lesson 2: The Code for Properly Reading Your Metrics
• Lesson 3: Troubleshooting – CTR (All) Low – CTR (Link) Low
• Lesson 4: Troubleshooting – CTR (All) High – CTR (Link) Low
• Lesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page
• BONUS: Module 6 Deep Dive Webinar
• BONUS: Retargeting Schemes Webinar

Scaling with Margins is module 7.

• Lesson 1: Intro to Scaling
• Lesson 2: Scaling Checklist
• Lesson 3: 5 Signals for Scaling
• Lesson 4: SPS Phase 1 “Sandbox”
• Lesson 5: SPS Phase 2 “Playground”
• Lesson 6: SPS Phase 3 “Stadium”
• BONUS: Scaling Deep Dive Webinar

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